Case Studies

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Bench Media’s audience strategies drive untapped incremental sales for Samsonite

Bench Media, in partnership with Tourist Tracka, drove an untapped audience strategy and incremental sales for leading luggage retailer Samsonite.

337%

overachievement compared to estimated sale goal

366

direct sales attributed to the campaign

Medtronic targets diabetes audience segments through specialised digital advertising.

Bench developed expert digital strategies across multi channels using various data segments.

239%

Increase in conversion rate uplift from paid social campaigns when adding contextual & video ads.

39%

Increased conversion rate uplift from paid search campaigns when adding contextual & video ads.

Cook Islands bounces back with strategic digital ads

Advanced digital advertising drives awareness, first party data of email subscribers & bookings.

49%

increase in site traffic*

10,950

additional email subscribers

Programmatic increases sales by 30%

Bench enabled non-alcoholic brand Lyre’s Spirits to expand the Australian brand internationally.

1.6M+

unique people reached

39M+

impressions

Nuheara amplifies search by 100%

Partnering with Bench to launch Broadcast Video On Demand (BVOD), online video and native activity saw immediate growth

50%

Branded search volume uplift

517%

FY21 sales revenue growth

Medtronic lowers cost per lead with native and display ads

The global medical device manufacturer wanted to prove it could use a direct-to-consumer approach to supplement their traditional B2B channels

143%

Lead growth for sales team

78% improvement

Lowest ever cost per lead generated through native and display

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