Lyre’s Spirit identified five personas that would be interested in non-alcoholic spirits which included people interested in Health & Fitness, Parents, Foodies, Home improvement and Entertainment.
Using expert skills and programmatic technology, Bench designed an always-on, full funnel programmatic advertising strategy including native video, image, standard display, instream and outstream videos for Lyre’s Spirits. This captured audiences and drove purchases across ANZ, the US, Canada, U.K and Europe.
- 1.6 million+ unique people reached
- 39 million+ impressions & 60,000 clicks to the website
- 30% increase in sales
The creatives included party planning ads which directed users to Lyre’s Spirits online party planner for a fuss-free shopping list based on consumers’ party logistics, free mixology lessons to those who placed orders, as well as gifting guides for Christmas.
Lyre’s Spirits was able to focus advertising efforts in specific venues, in NSW and VIC, ensuring maximised returns and reduced costs for Lyre’s Spirits through the highly geo-targeted nature of the campaign.