Bench enabled non-alcoholic brand, Lyre’s Spirits, to expand the Australian brand internationally through expert programmatic advertising which increased sales by 30%.

Always On full funnel programmatic strategy

Using expert skills and programmatic technology, Bench designed an always-on, full funnel programmatic advertising strategy including native video, image, standard display, instream and outstream videos for Lyre’s Spirits.


Unique people reached




Clicks to the website


To expand the brand internationally with a focus on Return On Advertising Spend (ROAS) and increasing the retargeting pool of audience.


Lyre’s Spirit identified five personas that would be interested in non-alcoholic spirits which included people interested in Health & Fitness, Parents, Foodies, Home improvement and Entertainment.

Using expert skills and programmatic technology, Bench designed an always-on, full funnel programmatic advertising strategy including native video, image, standard display, instream and outstream videos for Lyre’s Spirits. This captured audiences and drove purchases across ANZ, the US, Canada, U.K and Europe.

  • 1.6 million+ unique people reached
  • 39 million+ impressions & 60,000 clicks to the website
  • 30% increase in sales

The creatives included party planning ads which directed users to Lyre’s Spirits online party planner for a fuss-free shopping list based on consumers’ party logistics, free mixology lessons to those who placed orders, as well as gifting guides for Christmas.

Lyre’s Spirits was able to focus advertising efforts in specific venues, in NSW and VIC, ensuring maximised returns and reduced costs for Lyre’s Spirits through the highly geo-targeted nature of the campaign.

As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.

Ashleigh Murray
Global SVP eCommerce, Lyre’s Spirits.

Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.