The full service fudge – Deciphering agency capabilities
Shai Luft Co-Founder & COO Bench Media. This article was published in AdNews. Link
THE DIGITAL
DISRUPTION
AGENCY
Finding a better way to build powerful connections between people and brands
Bench is the digital media agency that’s been shaking up the Australian digital media scene since 2012
Founded and managed by digital disruptors Ori Gold, and Shai Luft, Bench rapidly became the go-to independent digital media agency for brands looking to make a big impact in the digital world.
In today’s fast-paced and ever-changing media landscape, capturing people’s attention is no easy feat. Bench therefore takes a unique approach to digital marketing, challenging convention and finding better ways to build powerful connections between people and brands.
Technology is only one piece of the puzzle – it’s the way we use it that really matters. Our expert team of digital strategists and technologists is committed to helping our clients navigate the complex media environment and achieve better ROI.
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Data Partners
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Happy Clients
“Attention: the scarcest resource of the 21st century”
FARIS YAKOB
What our clients say
“Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.”
“Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.”
“Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.”
“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”
“Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.”
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
Bench delivers better ROI to leading brands and agencies.
Latest Case Studies
STAKE
Bench enabled share trading fintech Stake to more than double their app downloads by connecting digital out of home with the right audiences at the right time.
219% uplift in app installs
54% gain from app install to activation
MODIBODI
Bench developed a digital out-of-home campaign across Australia for Modibodi, which drove incremental sales across video and display marketing channels.
94% increase in return-on-ad-spend
51% reduction in cost-per-sale video ads
SAMSONITE
Bench Media, in partnership with Tourist Tracka, drove an untapped audience strategy and incremental sales for leading luggage retailer Samsonite.
337% sales goal achievement
366 direct campaign attributed sales
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