Bench Media is a full-service, independent media agency based in Sydney, partnering with ambitious brands to deliver measurable growth. We connect above-the-line, performance and programmatic media into a single, data-led approach to ensure every investment delivers real business outcomes.
Breakthrough results come from better decisions, informed by data, grounded in research and applied through strategy.
Bench is a different kind of agency, built from day one to connect strategy, channels and data into a single, accountable approach.
You work directly with a senior team that stays close to the detail, makes decisions quickly and owns outcomes. Strategy and execution sit together, with clear visibility across every channel.
This is powered by Bench Connect, our proprietary platform that brings planning, performance and measurement into a single view. It applies AI in a practical way, helping identify opportunities earlier and improve decision-making in real time.
The result is a more structured and transparent way of working, with media that continuously improves and delivers breakthrough outcomes.
We combine programmatic technology with hands-on performance expertise to reach the right audiences and drive measurable results. From paid search and social to programmatic display, video, audio and connected TV, we plan, activate and optimise campaigns across the customer journey.
Our independent, platform-agnostic approach means every channel and partner is selected for its ability to deliver against your objectives – not because of commercial affiliations. Supported by transparent reporting and continuous optimisation, we turn media investment into meaningful business outcomes.
Our Media Channels
Still the fastest way to build reach and credibility at scale. We use TV and BVOD to create momentum early, then connect it to performance channels to drive return.
Planned for impact, not just presence. We build OOH around coverage, frequency and location strategy, then connect it to digital to turn visibility into measurable performance.
High intent, high accountability. We structure and optimise search to capture demand efficiently, while using insights to strengthen broader media decisions.
Where attention becomes action. We combine audience strategy, creative and optimisation to drive demand and convert it efficiently, not just generate engagement.
Precision at scale. We use programmatic to extend reach, refine audiences and optimise continuously, ensuring spend is working where it actually delivers.
Built to do more than generate views. We structure video to drive engagement, support conversion and strengthen performance across the wider media mix.
Consistency that compounds. We use audio to build frequency in daily routines, reinforcing campaigns and keeping brands top of mind when it matters.
NUDIE JUICE
Bench helped nudie launch its juice shots range into key metro markets with a cheeky, social-first campaign fronted by Sophie Monk. A teaser-led OOH activation with QR-enabled posters drove audiences into a TikTok and Instagram ecosystem, then back into store.
The result: 22M+ impressions, 2.5M unique reach (75% of nudie’s target grocery buyers across eastern metro capitals), a 12.5% lift in brand awareness, a 442% conversion lift and a +33% uplift in average weekly baseline unit sales.
INDUSTRY PARTNERSHIPS
Bench Media has been helping Australian brands grow since 2012.
Built as an independent agency from day one, we were designed to challenge how media decisions are made. By bringing strategy, activation, data and measurement together under one roof, we help brands move beyond fragmented channel thinking and invest media with greater confidence and impact.
Our media strategists and technologists operate as an extension of your team, delivering campaigns that are agile, accountable and aligned to your commercial goals. The result is media that performs today while building sustainable growth for tomorrow.
Let’s build what’s next, together.
“Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.”
“Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.”
“Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.”
“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”
“Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.”
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
Your feed knows what you like, and that’s the whole problem. The conversation around algorithmic media has been stuck on the wrong problem. The usual critique centres on filter bubbles…
For years, Out-of-Home advertising has occupied an interesting place in the media…
The Australian media and advertising landscape is changing quickly, alongside rising expectations…
Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.
Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.
Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.
Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.
