Video advertising that connects every screen

Video advertising uses sight, sound and motion to communicate a brand message across television, streaming platforms, websites, apps, social media and cinema.

Bench is an independent video advertising agency helping Australian brands plan, buy and measure campaigns across linear TV, connected TV, BVOD, YouTube, online video and cinema.

We determine the right combination of platforms, audiences and formats based on what the campaign needs to achieve. That may include building broad awareness, reaching a defined audience, increasing brand consideration or contributing to leads and sales.

Linear TV advertising reaches audiences through scheduled broadcast television. Campaigns can be planned across selected networks, programs, time slots, regions and audience demographics, making linear TV particularly valuable for broad-reach brand campaigns.

Connected TV advertising, or CTV advertising, reaches viewers watching content through internet-connected televisions and streaming devices. This includes broadcaster video-on-demand services such as BVOD, as well as ad-supported streaming platforms commonly described as AVOD.

CTV offers more precise audience targeting and flexible campaign activation than linear television. Campaigns can use audience, location and viewing signals to reach defined groups across participating streaming environments.

Bench plans and buys linear TV, connected TV and BVOD advertising as part of a coordinated video strategy. We determine the right mix based on your audience, campaign objectives, required reach and available investment, while managing frequency across screens wherever the available data allows.

BVOD, AVOD, and SVOD ads extend beyond CTV, reaching audiences on smartphones, tablets, and computers.

YouTube is the most popular AVOD platform for advertising, with over 20 million users in Australia and 2.5 billion users globally who spend nearly 20 minutes per day on the platform. Though limited to the Google ecosystem, YouTube Advertising offers highly granular targeting and operates on a CPC model, where advertisers only pay when a user clicks on their ad, rather than for impressions.

Online video ads can also appear across the open web as pre-roll, mid-roll, or post-roll ads within website video players.

Additionally, video ads can be injected into display ad placements on the open web, boosting engagement while benefiting from display’s lower costs and broader reach compared to specific video placements.

Finally, video ads are highly effective on social media platforms, leveraging the platforms’ detailed targeting capabilities.

Cinema ads are shown before the trailers and movies begin, providing an immersive experience on some of the largest screens available while people are settling in the movie theatre. Like Out-of-Home advertising, cinema ads reach audiences outside their homes and away from personal devices, ensuring 100% visibility and an ad-block-free environment.

Cinema advertising can be tailored for either broad or targeted campaigns, from national reach alongside releases of blockbuster movies to hand-picked local placements in cinemas near stores, driving foot traffic and/or online inquiries.

Video creative should be adapted to the platform, placement and viewing environment rather than using the same asset everywhere.

Introduce the brand and central message early, particularly in skippable and short-form formats. Use captions where viewers may watch without sound, and ensure text remains legible on smaller screens.

Creative length and orientation should suit each placement. Television, BVOD and cinema can support broader storytelling, while mobile feeds and short-form video generally require faster communication and vertical or square assets.

Testing different openings, messages, calls to action and formats helps identify what resonates. Bench provides creative specifications and media-led guidance to help your assets perform effectively across each selected channel.

Video advertising investment varies considerably based on the platforms selected, audience size, geographic coverage, campaign duration, creative formats and measurement requirements.

Rather than applying a standard budget to every campaign, Bench models the investment required to achieve meaningful reach and frequency among your target audience. We then recommend how that budget should be allocated across television, connected TV, BVOD, YouTube, online video or cinema.

Measurement is defined before the campaign launches. Depending on the objective and available data, this may include:

• Reach and frequency
• Viewability and completed views
• Website engagement
• Brand or search lift
• Leads and sales
• Cost per acquisition
• Cross-channel contribution

Our reporting focuses on what the campaign achieved and how the results should shape the next stage of investment.