One Strategy Across Every Above-The-Line Channel
Reach means little when it’s bought in five separate places by five separate vendors.
Bench is a Sydney based media agency that plans TV, radio, cinema, outdoor and print as one campaign, bought and managed by a single senior team accountable for how it all performs together.
Why Above-The-Line Still Earns Its Place
Brands chasing performance media are missing something digital can’t deliver on its own: the reach, trust and recall that only broadcast and physical-world channels build.
The same halo effect we see with out-of-home, where audiences exposed to OOH show a measurable lift in digital engagement, holds true across TV, radio, cinema and print as well.
Above the line makes digital work harder. It builds the awareness and trust that turn a search or a scroll into a conversion. Brands treating above the line and performance as one system see stronger results from both than either delivers alone.
One Connected Strategy, Not Several Separate Media Buys
Working with a TV buying house, an outdoor specialist, a print rep and a radio network’s own sales team means managing four different relationships, reports and versions of your audience.
Bench plans audience, budget and creative once, across all channels, then buys and reports on them under one strategy and a single point of accountability.
That means one audience definition instead of five overlapping guesses, consistent creative and messaging no matter which format someone sees first, and one measurement framework showing how every channel contributed rather than five disconnected reports that don’t add up to a clear picture.
The result is a coherent campaign, not five separate vendor relationships to manage.
Above-The-Line Channels We Plan and Buy
Each channel does a different job. Planned together, they build on each other rather than compete for the same attention.
Outdoor & Out-of-Home
Best for mass visibility and reach in the real world. OOH puts your brand in front of audiences at scale, in the physical spaces they move through every day, building the kind of broad awareness that digital alone struggles to match.
Television (Linear & Connected TV)
Best for broad reach and brand-building at scale. Television remains one of the most effective ways to build awareness fast, reaching audiences across both traditional broadcast and connected TV as viewing habits shift.
Radio
Best for high-frequency, high-attention reach during commute and daypart moments. Radio reaches audiences repeatedly throughout their day, building familiarity through the moments when people are genuinely paying attention.
Why Brands Choose Bench for Above-The-Line
