Make Your Brand Impossible to Ignore With Out-of-Home Advertising
Out-of-home advertising puts your brand in front of large audiences, in the real world, where attention can’t be skipped or blocked.
It captures people in motion, on the commute, in moments where digital noise drops away, and brands stand out. High-growth brands are increasingly turning to OOH as a core driver of brand and performance.
The numbers behind OOH advertising
Out-of-home delivers a 55% average brand recall rate, with zero exposure to ad blockers. It reaches audiences in environments where digital alone can’t compete.
Billboards, transit panels, and digital screens create consistent, high-frequency visibility that sticks.
When planned properly, that visibility translates into measurable results.
Modibodi saw exactly that with a national DOOH campaign that delivered a 51% reduction in cost-per-sale and a 94% uplift in ROAS.
That’s what OOH looks like when it’s done right.
OOH pulls it’s weight across your full media mix
Out-of-home delivers the strongest results when it is integrated into a broader media strategy.
When combined with digital channels, it strengthens performance across the entire mix.
Audiences exposed to OOH show up to a 48% uplift in digital engagement. They are more likely to click, search, and convert because the brand is already familiar.
At Bench Media, we extend this further by connecting physical exposure to digital behaviour using device ID retargeting. We identify audiences near your placements and re-engage them across programmatic channels. The result is a connected strategy where OOH builds awareness and drives measurable performance.
Out-of-home formats we plan and buy
We plan and buy a full range of out-of-home formats, selecting each based on your objectives, audience, and geographic footprint.
Large Format Billboards
Large-format billboards build mass awareness quickly in high-traffic environments.
They are ideal when you want to establish a strong presence, whether launching a product, entering a new market, or driving broad visibility at scale.
Transit Advertising
Transit advertising reaches commuters across trains, buses, and airports, delivering repeated exposure throughout the day.
It works well for urban audiences and campaigns that benefit from consistency and frequency.
Street Furniture
Street furniture enables localised targeting in high-footfall areas.
It is well-suited to driving foot traffic and reinforcing brand presence close to the point of decision-making.
Retail and Shopping Centres
Retail environments place your brand in front of high-intent audiences already in a buying mindset.
This format supports purchase decisions and complements broader retail and DTC campaigns.
Office Towers and Lifts
Office and lift environments provide access to professional audiences in a focused setting.
They are effective for reaching decision-makers and high-value audiences during the workday.
Place-Based & Contextual Environments
Place-based media reaches audiences in context, from gyms and medical centres to universities and hospitality venues.
It is particularly effective when your audience aligns strongly with specific behaviours or environments.
Where OOH fits in your media mix
OOH builds the brand recognition that makes every other channel more efficient through lower costs-per-click on search, stronger click-throughs on socials, and better returns from display.
Bench plans OOH as part of your full media strategy, not in isolation. It works alongside:
- Paid search and SEM: OOH primes audiences before they search
- Social media advertising: real-world presence lifts paid social performance
- Video and display: consistent reach across screens, physical and digital
- Organic growth: branded search volume rises when OOH advertising is active
How do we measure and prove performance
You shouldn’t have to take OOH performance on faith (and with Bench, you don’t).
Every campaign we run is built with measurement baked in from the start. That means defined KPIs before a single screen goes live, not after. We use a combination of:
- Audience verification data
- Brand lift studies
- Footfall attribution
- Cross-channel sales impact reporting
All of these methods give you a clear picture of what your investment actually delivers.
Where we use device ID retargeting, we can connect OOH exposure directly to downstream digital activity (like clicks, conversions, and revenue), giving you the kind of closed-loop attribution that most media owners simply can’t provide when you go direct.
Our reporting is plain-language and outcome-focused. Not impressions for impressions’ sake, but a clear account of how the campaign moved the needle.
That transparency is one of the reasons over 94% of our clients stay with us.
51% reduction in cost-per-sale and 94% increase in ROAS.
Modibodi, a national DTC brand, partnered with Bench on a programmatic DOOH campaign designed to drive cross-channel performance. By integrating OOH with their existing digital activity, the campaign amplified conversions across paid social and search in markets where screens were active.
The result was a 51% reduction in cost-per-sale and a 94% increase in return on ad spend, outperforming their existing digital benchmarks and demonstrating the role OOH can play in a performance-led media strategy.
Ready to see what that looks like for your brand?
Why growth-focused brands choose Bench for out-of-home
Strategic planning backed by location intelligence. We don’t buy screentime. We map your audience, model reach and frequency, and build a plan around where your customers actually are.
Premium screen access across Sydney and Australia. As an independent agency with established media owner relationships, we access inventory that isn’t always available on self-serve platforms, including premium sites in high-demand locations.
Programmatic buying capability. We activate DOOH programmatically, giving you real-time flexibility to adjust spend, dayparting, and creative based on campaign performance.
End-to-end service, from creative to reporting. Brief us on your goals, and we’ll handle the rest. From format selection and creative specifications through to post-campaign analysis and next steps.
GET STARTEDFrequently asked questions
Ready to put your brand in front of the right audience?
Tell us your goals, and we’ll map the screens. Book a free 30-minute strategy session with our team. No lock-in, no minimum spend required to get started.
