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THE MEDIA AGENCY FOR BREAKTHROUGH RESULTS

Drive brand growth with YouTube advertising campaigns

Harness the reach and targeting power of YouTube to build awareness, boost engagement and grow conversions.

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Reach Your Audience Where they watch

YouTube is the second largest search engine in the world, with over 17 million Australians using the platform monthly. It’s where your potential customers are actively searching, watching, and engaging with video content every day and it’s one of the most powerful advertising channels available.

As a specialist YouTube advertising agency, we help brands break through the noise using strategic YouTube ad campaigns tailored to your marketing objectives. Whether you’re building brand awareness, driving traffic, or generating leads, our targeted YouTube ads are designed to deliver your message with impact.

Full-Funnel YouTube Advertising Strategies

YouTube offers a wide range of ad formats to suit every stage of the customer journey. From skippable in-stream ads that build awareness, to bumper ads and non-skippable ads that reinforce key messages, to in-feed video ads that appear in YouTube search results and alongside related videos. Each format plays a role in your broader marketing strategy.

We’ll help you select and optimise the right ad formats for your campaign, ensuring your video content is seen by the right audience, in the right context. Our team works with clients across Australia to build comprehensive YouTube marketing strategies that support real business growth.

Precision Targeting, Real Results

With YouTube’s advanced targeting options, we can zero in on users based on demographics, interests, past behaviour, and even specific YouTube channels or keywords. That level of precision means your ad spend is used efficiently, reaching the audiences most likely to convert.

Whether you’re a growing brand or an established business looking to scale, our YouTube advertising services are designed to maximise ROI. From creative development to campaign optimisation, we focus on performance, tracking key metrics like view rate, engagement, and cost per lead to ensure ongoing improvement.

Trusted YouTube Ads Management from a Local Team

Working with an experienced Australian YouTube marketing agency means faster communication, clearer strategies, and campaigns that understand your market. We’ve helped businesses across industries turn YouTube from a passive content platform into a powerful lead generation engine.

Our team is equipped to manage your YouTube advertising campaigns from start to finish from ad creation and A/B testing to video optimisation and reporting. If you’re ready to move beyond social media marketing and take your video ads to the next level, we’re the YouTube ads agency to help you get there.

Why choose Bench as your YouTube ads agency?

BENCH Media Team Photo

Effective YouTube advertising takes more than uploading a video and selecting an audience. Bench combines media strategy, audience planning, campaign management and measurement to ensure YouTube contributes to your broader marketing objectives.

As an independent YouTube advertising agency in Australia, we provide:

  • Campaign strategy: Defining YouTube’s role across awareness, consideration and conversion
  • Audience planning: Using demographics, in-market audiences, custom segments, first-party data and remarketing
  • Format selection: Planning across skippable and non-skippable in-stream ads, bumper ads, in-feed video and YouTube Shorts
  • Creative guidance: Advising on video length, messaging, sequencing and formats for different screens and placements
  • Campaign management: Managing budgets, bidding, targeting, brand suitability and ongoing optimisation
  • Connected media planning: Integrating YouTube with search, social, display, TV, BVOD and other video channels
  • Transparent measurement: Reporting on reach, frequency, completed views, website activity and conversions, with lift studies where suitable

Every campaign is managed by our Australian team and supported by Bench Connect, giving clients clearer visibility over media performance and investment.

Whether you need a specialist YouTube ad agency for a standalone campaign or a YouTube video marketing agency to support a broader media strategy, we build campaigns around measurable business outcomes.

Frequently Asked Questions

  • What types of YouTube ads are available?

    YouTube supports a variety of ad formats including skippable in-stream ads, non-skippable ads, bumper ads, masthead ads, and video discovery ads. Each serves a different purpose depending on your goals – from broad brand awareness to lead generation or remarketing.

  • What’s a typical YouTube advertising investment for brands?

    YouTube campaigns are highly scalable. National advertisers typically allocate from tens to hundreds of thousands annually, depending on reach goals, creative assets, and integration with other channels like TV or BVOD. The platform’s flexibility allows brands to control spend dynamically while maintaining precise targeting and measurable outcomes.

  • Can I target specific audiences with YouTube ads?

    Yes. You can target by age, gender, interests, location, device type, behaviour, or even by keywords and topics. This level of precise audience targeting makes YouTube one of the most efficient video advertising platforms available.

  • Is YouTube advertising effective for driving brand consideration and engagement?

    Absolutely. YouTube advertising excels at building awareness, shaping perception, and driving mid-funnel actions such as website visits and brand searches. With advanced targeting, sequential storytelling, and attention-driven formats, it helps brands move audiences from awareness to intent – complementing performance channels rather than replacing them.

  • How does YouTube advertising fit into a full-funnel strategy?

    YouTube drives awareness and interest that fuels conversions in other channels. Many brands use it in tandem with search, display, or social to create a measurable lift in brand recall and conversion intent.

  • What does a YouTube advertising agency do?

    A YouTube advertising agency plans, launches and optimises paid video campaigns through Google Ads. This includes audience strategy, campaign structure, format selection, bidding, budget management, creative testing, brand suitability and performance measurement. Bench also considers how YouTube works alongside search, social, TV, BVOD and other digital media.

  • How do you measure the success of YouTube advertising?

    Measurement depends on the campaign objective. We may assess reach, frequency, view rate, completed views, engaged visits, conversions and cost per acquisition. For eligible campaigns, Brand Lift, Search Lift or Conversion Lift studies can help measure whether YouTube caused an incremental change in awareness, search behaviour or conversions.


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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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