Finance media that turns trust into growth
Finance decisions are never just a click. Customers need confidence before they act, then a clear reason to choose one provider over another.
Bench is an independent finance media agency that connects brand credibility with performance to acquire the right customers and grow their value.
As a Sydney-born media-tech company, Bench understands the pressure to grow quickly while maintaining trust. We help fintech, payments, banking, insurance, investing and advice businesses connect media investment to measurable commercial progress.
Where the breakthrough happens
Finance brands often manage brand-building and customer acquisition as separate activities. One team is focused on visibility and trust. Another is focused on leads, applications, account openings or merchant acquisition.
The result can be a fragmented customer experience and an incomplete view of what is actually driving growth.
Bench connects these efforts. Brand media creates familiarity and confidence before a customer is ready to act. Performance media then captures emerging demand with more relevant messaging and a clearer path to conversion.
Trust is the hardest conversion in finance
Financial decisions can take time. Customers compare providers, weigh perceived risk, research features and seek reassurance before they move money, open an account, apply for cover or choose a payment partner. That makes trust a commercial driver, not simply a brand metric.
At the same time, financial marketers face rising acquisition costs, close scrutiny of claims and disclosures, and clear pressure to show the value of every dollar spent.
A finance media strategy needs to build credibility in the right environments and connect it to customer acquisition and value.
Connecting brand credibility with customer acquisition
Bench builds full-funnel, data-led media strategies that connect attention, confidence and action.
We bring above-the-line, programmatic and performance media into one plan, so every channel has a defined role in the customer journey and teams can see how the work contributes to business outcomes.
Creative and media can be sequenced from broad awareness through to conversion, using audience learning and response data to refine where investment goes. The approach gives finance marketers a more connected way to build demand, improve acquisition efficiency and understand the value being created beyond a single click.
Omnichannel planning
Audio, video, social, display, search and programmatic media work together around a shared growth objective.
Brand and performance connected
Media builds familiarity early, then captures and converts demand when customers are ready to act.
Attribution and optimisation
Modelling, campaign data and regular optimisation improve visibility of what is contributing to acquisition.
Measurement tied to customer value
Success measures reflect the business model, from qualified applications and merchant acquisition to activated or funded accounts. Where client data allows, reporting connects campaign activity with these downstream outcomes.
Proof: How Tyro turned greater brand presence into merchant growth
Ahead of its ASX debut, Tyro partnered with Bench to increase category awareness and accelerate merchant acquisition.
Bench developed a full-funnel, omnichannel strategy across display, audio, video and social, using sequenced creative, attribution modelling and weekly optimisation to guide prospective merchants from awareness to conversion.
Over 12 months, the campaign delivered a 101% increase in merchant acquisition and 46% growth in transaction value. It showed what can happen when a finance brand combines stronger brand presence with disciplined acquisition activity, rather than treating the two as separate campaigns.
“Bench has built a reputation as an innovator in the programmatic space and as a fellow Sydney-born media tech company, we are excited to be working with the Bench team. Our mission at Tyro is to simplify payments and banking for our customers, and it’s clear Bench has developed its solutions with a similar mindset.”
— Robbie Cooke, CEO, Tyro
Media planned with trust, privacy and scrutiny in mind
Financial services communications need to work within the approval and governance processes set by each organisation. Bench works with client marketing teams and the relevant legal, risk, privacy and compliance stakeholders during planning and delivery.
Messaging, audience approach, media environments, disclosure considerations, data use and measurement can be addressed early, rather than added at the end of the process.
Bench supports responsible media delivery and clear measurement, while client-led legal and compliance review remains essential for regulated communications.
Why Finance Brands Choose Bench
- Independent and senior-led. Experienced strategists and channel specialists stay close to the work and the decisions behind it.
- A connected growth approach. Brand, programmatic and performance media are designed to support the same customer journey.
- Experience across financial services. Bench’s work spans payments, insurance, investing and lending, bringing practical understanding of different acquisition journeys and commercial objectives.
- Measurement with a practical purpose. We focus on the visibility needed to improve investment decisions, from awareness through to customer acquisition.
- Clearer visibility through Bench Connect. Clients can view planning, delivery and performance in one connected environment.
Let’s grow your customer base
Together, we can identify where a connected media strategy can build confidence earlier, improve the efficiency of customer acquisition and create a clearer view of the value your investment delivers.
