Video campaign drives movie ticket sales

Leading international film distributors 20th Century Fox International trialled new ad formats across social using video and display that self-optimised.

Movie magic scaled for Alien: Covenant

The digital campaign focused on driving completed views for the video content, which served as both a promo tool and to extend the narrative for fans of the famous Alien movie franchise.

70%+
Overachieved video view goals
Top 100
The movie made it into the top 100 R Movies and 9th All Time International Box Office for Horror Movies.

How Bench achieved success

Bench helped the APAC team from 20th Century Fox find the right audience types for R-rated sci-fi horror film lovers and devotees of the Alien franchise, resulting in 3million+ trailer views during the campaign.

The campaign goal:

The digital campaign focused on driving completed views for the video content, which served as both a promo tool and to extend the narrative for fans of this famous movie franchise.

The programmatic solution:

The programmatic strategy involved identifying the channels that had performed well for 20th Century Fox by market while exploring new ad formats and channels. Using the automation, optimisation and reporting capabilities of Bench Connect, we could run different channel mixes for each APAC geography to increase ROI.

The Bench Platform allowed 20th Century Fox to drill down into the performance data by country. Bench’s audience optimization engine allowed them to quickly figure out what creative and messaging worked best in each market. They were then able to optimize these in real-time in order to maximize their…

“Through Bench, we were able to trial new ad formats on Facebook successfully and to maximise engagement and ultimately awareness with one of our key audience demographics.”

Efemena Okogba, Regional Media Director APAC

media spend.