CASE STUDY
nudie
nudie launches an attention-grabbing campaign promoting their nothing but 100 percent fruit range
nudie squeezed the day with nothing but nude fruit campaign
nudie, the leading brand of 100% natural juices, got inspired by their brand’s cheeky name to launch an attention-grabbing campaign promoting their nothing but 100 percent fruit range.
23M
impressions on social platforms alone
3.1M
individuals reached
GOAL
To capitalise on nudie’s creative showing a range of pixelated fruits paired with “so nude” headlines, Bench activated a highly targeted campaign through Meta, TikTok and Digital-out-of-home nationwide with the aim of achieving optimal exposure to nudie’s target audience.
APPROACH
nudie was willing to introduce their brand to a younger audience – the grocery buyers of tomorrow – as well as keeping top-of-mind amongst health and wellness enthusiasts. They also leveraged some strategic ad formats and locations to increase brand recall and drive impulse buys of nudie juices when their audience is close to a point of purchase.
The campaign was truly omni-channel, starting a narrative through Social channels and continuing it through carefully selected Digital-out-of-home screens, including some prominent shopping centres’ superscreens, re-engaging audiences previously reached through Social.
The campaign was a roaring success, garnering almost 23 million impressions on social platforms alone, reaching 3.1 millions individuals at a frequency optimal for brand recall and increased purchase intent.
nudie is a much loved Aussie brand, but we wanted to remind people what the brand offers them. Rolling out the ‘nothing but nude fruit’ campaign idea, using a blend of Programmatic and Digital-Out-Of-Home is a highly targeted and impactful way for us to turn our audience’s grocery run into a nudie run”
