Facing rising costs on Google and Facebook, Nuheara needed to lift brand awareness while supporting direct to consumer metrics. Bench Media came in and drove 5x sales growth.

Nuheara - Bench Media - Case Study

Outstanding 517% revenue uplift

Selling noise-cancelling ear buds to audiophiles with hearing loss required an innovative solution.


Branded search volume uplift


FY21 sales revenue growth


Nuheara wanted to grow brand awareness and sales of their wireless earbuds, IQbuds2 MAX, listed by TIME magazine as one of the most innovative products of 2020.


Bench solved the major challenges Nuheara faced by delivering TV programmatically and layering first-party and third-party data for far more precise and relevant targeting. This targeting approach was mirrored across all of the programmatic channels that Bench ran, ensuring relevance and efficiencies across the entire campaign.

Nuheara needed a way to increase brand awareness, while also supporting DTC marketing metrics and improving performance by reaching customers with the right message, via the right channels, at the right time in the customer journey. The company was also in the market for a solution that went beyond the limitations of traditional media and press, to target their niche customer profiles.

Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.

Scott Forrest
Digital marketing director at Nuheara

Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.