Cook Islands

Cook Islands drives awareness, first party data builds and bookings through advanced digital advertising.

The campaigns saw over 71M impressions in 6 months targeting specific audience segments.

Bench developed a digital campaign targeting audiences using interest segments (luxury, family or tropical travel), lookalikes and retargeting to drive interest in travel to the Cook Islands.


Increase in site traffic


Additional email subscribers


Increased social engagement


The Cook Islands Tourism Corporation provides information on travel to the Cook Islands including places to stay, things to do, flights and travel information.

Once borders were reopened to specific countries, Cook Islands Tourism engaged Bench to develop digital strategies to increase awareness that the Cook Islands were open to tourists, drive engagement, site traffic and increase bookings, while also building a database of people interested in traveling to the Cook Islands for future communications (1st party data).


Bench developed a digital campaign targeting audiences using interest segments (luxury, family or tropical travel), lookalikes and retargeting to drive interest in travel to the Cook Islands.

  • Awareness & engagement campaign using multichannel advertising across social, display and video.
  • Subscription campaign to build first party data and collect emails of interested travelers for future communication, lookalike targeting retargeting.
  • Booking campaigns to book flights direct with carriers including Jetstar and Air New Zealand.

Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.

Crystal Kranz
Marketing Manager, Cook Islands Tourism Corp.

Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.