Miele are a global leader in the supply of premium household appliances for kitchens, laundry and floorcare. With stores and experiences nationally, Miele have a strong foothold in the Australian market.
Miele engaged the services of Bench Media to develop digital strategies to drive incremental sales – with measurement and attribution in mind. The aim was to push high quality traffic to their website through the use of scalable and accurate targeting. From there, we would measure the increase in audiences attending Miele’s physical stores.