The company already had a strong brand and actively engaged in thought leadership as part of their marketing strategy. The marketing team used thought leadership content being created to secure qualified enquiries.
The programmatic strategy used social and native as the foundation for the campaign. Bench’s retargeting capabilities was also used to maximise media spend.
The campaign resulted in conversions increasing by 182% and the total cost-per-lead metric decreasing by almost half.
Just as importantly, Dixon Advisory opened up a new, high-converting distribution channel for their thought leadership content using native advertising.