CASE STUDY

Dixon Advisory

Empowering marketers to manage data-driven media through proprietary technology, professional service and strategic advisory.

Dixon Advisory - Bench Media - Case Study

182% conversion uplift

Increase engagement with content and on generating direct response leads.

10,240

Engaged visitors

155%

Goal achievement

182%

Conversions

GOAL

Dixon Advisory is Australia’s leading boutique financial advisory firm and wanted to reach high net worth individuals through their self-managed super fund (SMSF).

The marketing team wasn’t sure whether they could reach this target audience cost-effectively using programmatic due to their demographic and psychographic profiles. So, they reached out to Bench.

APPROACH

The company already had a strong brand and actively engaged in thought leadership as part of their marketing strategy. The marketing team used thought leadership content being created to secure qualified enquiries.
The programmatic strategy used social and native as the foundation for the campaign. Bench’s retargeting capabilities was also used to maximise media spend.
The campaign resulted in conversions increasing by 182% and the total cost-per-lead metric decreasing by almost half.

Just as importantly, Dixon Advisory opened up a new, high-converting distribution channel for their thought leadership content using native advertising.

Bench is a delight to work with, consistently going “above and beyond” and delivering end-to-end programmatic solutions for Dixon Advisory. The split-funnel methodology has significantly helped our team identify unique goals for each advertising channel while measuring performance through relevant custom KPI sets.

Larisa Ischenko
Digital marketing manager

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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