Dixon Advisory

The campaign goal

Dixon Advisory is Australia’s leading boutique financial advisory firm and wanted to reach high net worth individuals through their self-managed super fund (SMSF).

The marketing team wasn’t sure whether they could reach this target audience cost-effectively using programmatic due to their demographic and psychographic profiles. So, they reached out to Bench.

How Bench achieved success

The company already had a strong brand and actively engaged in thought leadership as part of their marketing strategy. The marketing team used thought leadership content being created to secure qualified enquiries.
The programmatic strategy used social and native as the foundation for the campaign. Bench’s retargeting capabilities was also used to maximise media spend.
The campaign resulted in conversions increasing by 182% and the total cost-per-lead metric decreasing by almost half.

Just as importantly, Dixon Advisory opened up a new, high-converting distribution channel for their thought leadership content using native advertising.

“Bench is a delight to work with, consistently going “above and beyond” and delivering end-to-end programmatic solutions for Dixon Advisory. The split-funnel methodology has significantly helped our team identify unique goals for each advertising channel while measuring performance through relevant custom KPI sets”

Larisa Ischenko – Digital marketing manager