How Bench helped Britax buckle up for a full digital journey leading to increased in-store sales.

Britax buckled up for increased in-store sales

Bench optimised their approach to drive high-quality traffic to the Britax website through data-driven business intelligence and saw the impact of a consolidated digital approach.


Social conversion uplift


Search conversion uplift


Britax, a leading child safety brand, was looking for a partner to help them bolster their digital media strategy and elevate their market presence. With a goal to drive consumer traffic to retail stores, Bench crafted a comprehensive full-funnel strategy that incorporated Paid Search, Paid Social and Digital Branding activities.


Bench understood that purchasing child safety products, such as car seats or strollers, is a deeply considered decision for parents that often involves multiple touchpoints; sometimes even including advice from the grandparents! With that in mind, Bench developed a holistic approach that emphasised building Britax’s first-party audiences and leveraging this data in a wider digital media campaign for further consideration and in-store purchases.

To achieve maximum impact for Britax’s new product launches, Bench harnessed the power of programmatic advertising to target new parents at scale through Social Display, Online Video and BVOD. Through Paid Social, Bench further helped to build Britax’s first-party data, alongside re-engaging potential customers that previously interacted with the brand. Paid Search kept Britax front-of-mind against competitors and capitalised on the brand’s renowned name.

Through data-driven business intelligence, Bench proactively optimised their approach to drive high-quality traffic to the Britax website. The results perfectly illustrate the impact of a consolidated digital approach with a Social conversion uplift over 156% and a Search conversion uplift over 250% compared to audiences who were not exposed to upper-funnel campaign activities.

Britax experienced significant growth in website quality traffic, social media engagement, and, most importantly, in-store sales. Overall, Bench’s innovative full-funnel strategy enabled Britax to expand and consolidate their digital media presence, fueling growth and greater trust for the famous brand.

Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.

Michelle Wee
Marketing Director

Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.