CASE STUDY

Medtronic

Bench developed expert digital strategies across multi channels using various data segments to generate 1,370+ diabetes leads

Medtronic - Bench Media - Case Study

The campaign saw 9.3M impressions of display, native, social and DOOH (digital out of home).

Bench developed a multi channel digital strategy to increase click-through (CTA) by 1.92% and generated 1,370+ lead form completions for Medtronic.

239%

Conversion rate uplift in paid social campaigns

39%

Conversion rate uplift from paid search campaigns

ABOUT

Medtronic, a fast-growing Australian healthcare technology company providing ground-breaking healthcare technology solutions for complex and challenging conditions wanted to target diabetes sufferers with their new range of products. They partnered with Bench to develop expert digital strategies across multi channels using various data segments.

STRATEGY

Leveraged Bench’s media partners for precise diabetes audience segments.
Since January, 2022 Facebook doesn’t allow detailed targeting options related to sensitive health topics so Bench used lookalike audiences, retargeting and 1st party data to create new audience segments.
Diabetes campaigns targeting specific audiences through digital channels including native, social and Digital out-of-home (DOOH).

RESULTS

  • 9.3M impressions of display, native, social & DOOH.
  • 239% increase in conversion rate uplift from paid social campaigns when adding contextual & video ads.
  • 39% increased conversion rate uplift from paid search campaigns when adding contextual & video ads.
  • 1.92% click-through (CTA) from social advertising.
  • 1,370+ lead form completions.

Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.

Kiran Buckman
Senior Digital Marketing Lead

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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