Medtronic (POC)

Medtronic activated their first-party data to create a programmatic campaign using Bench Connect’s audience analysis to create a cost-effective way to launch an awareness and engagement campaign to augment traditional B2B sales channels.

Medtronic - Bench Media - Case Study

Medtronic 143% lead increase

Bench helped the insulin pump manufacturer develop a ‘proof of concept’ programmatic campaign to directly reach Type 1 diabetics to offer qualified leads to their medical sales team.


Lead growth for sales team


Improvement in cost per lead generated through native and display


Bench helped Medtronic reach Type 1 diabetes patients in Australia and New Zealand to sell more insulin pumps and provide qualified leads for their sales team.


The programmatic strategy generated 78% more leads than previous Medtronic campaigns and resulted in the lowest CPL up until that point.


Targeting consumers at different stages of the purchase funnel with Facebook ads and native advertising kicked off the multi-channel approach.

A key contributor to the success of this campaign was the activation of first party data which fed into Bench’s audience analysis engine.

The Bench platform allowed Medtronic to view their cross-channel campaign analytics in real-time from one unified dashboard, giving full visibility into the channels that worked.Bench’s algorithms kept optimising the media spend to drive down cost-per-lead (CPL).

You guys are doing a great job. Continue to optimise the campaign, and provide your recommendations to increase leads and drop CPL. You are light years ahead.

Stuart Mitchell
Senior Digital Lead

Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.