ADK Connect launches Integrated Performance Platform with Bench

ADK inks multi-year partnership with Bench Connect to power programmatic campaigns for advertisers

ADK Connect launches Integrated Performance Platform with Bench

Leading digital agency, ADK Connect, today unveils the launch of the agency’s new programmatic-focused Integrated Performance Platform (IPP) powered by Bench Connect, a data-driven marketing intelligence technology for brands and agencies.

The IPP is jointly designed to centralise the connection of all ad accounts for Ad Platforms and demand side platforms (DSPs) in one place. This enables advertisers to scale their campaigns across multiple platforms efficiently, while gaining complete control and transparency of all digital media channels and regional teams at the same time.

Kelvin Koo, the managing director of ADK Connect in Singapore, said that its Singapore office is fast becoming the programmatic hub for the region and IPP is centralizing all offices to extend on the ‘Locally Global’ ethos of ADK.

“The APAC market is ready for simplicity and transparent media practices. We require a holistic marketing intelligence platform that sits at the heart of our agency operation and that allows everyone including advertisers to see all their digital media in one place and make rapid decisions accordingly,” said Koo.

“We are excited to power ADK’s Integrated Performance Platform. This partnership represents a new breed of digital media management software purpose-built to rapidly connect ad platforms. ADK has made a clear step ahead to automate all ad platforms and DSPs in one place,” said Bench CEO, Ori Gold. “We view this as an incredibly important partnership for ADK and the broader region, as it means advertisers can receive a truly integrated and transparent view of their media, creative and data, on one screen. We are excited to support the evolution of ADK’s digital media capabilities.”


Read the full article which appeared on the Abodo Magazine website October, 2021

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.