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Review of Emerging Programmatic Channels Workshop

  • Shai Luft

Review of Emerging Programmatic Channels Workshop

Last week, Sam Thompson, Bench’s Media Innovations Lead, held a hands-on workshop, which was attended by some of Sydney’s leading marketers. The workshop was based on our webinar, “The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation.”

 

View the Workshop Slides

In the workshop, Sam covered several interesting topics while Bench’s media and performance teams provided practical advice on how to apply this in campaigns:

  • Programmatic Evolution
  • Defining Emerging Channels
  • Evaluating the Channels
  • What are the Channels?

You can check out the full presentation on SlideShare:

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Shai Luft

Shai Luft brings over 25 years of diverse marketing experience to the table, with a focus on fostering growth by leveraging data led marketing strategies. His journey began with roles in senior marketing positions within leading telecommunication companies including TPG, Optus, and Telstra, where he gained valuable insights and honed his strategic thinking. In 2012, Shai co-founded Bench, a digital agency that quickly gained recognition for its quality services. Serving a broad range of clients such as Epson, Nestle, and Panasonic, Bench became known for its digital expertise and global media buying capabilities. Shai holds a Bachelor of Commerce degree from UNSW, with a specialisation in Marketing and International Business.

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