Last week, Sam Thompson, Bench’s Media Innovations Lead, held a hands-on workshop, which was attended by some of Sydney’s leading marketers. The workshop was based on our webinar, “The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation.”
View the Workshop Slides
In the workshop, Sam covered several interesting topics while Bench’s media and performance teams provided practical advice on how to apply this in campaigns:
- Programmatic Evolution
- Defining Emerging Channels
- Evaluating the Channels
- What are the Channels?
You can check out the full presentation on SlideShare: