Digital Strategy

Digital Out Of Home (DOOH) to ignite with Australia screen coverage scheduled to increase to 90%

Digital Out Of Home (DOOH) to ignite with Australia screen coverage scheduled to increase to 90%

The Australian Out-Of-Home (OOH) advertising industry, whilst impacted by lockdowns in 2020,…

Read more
1200 797 Shai Luft
The future of targeting: Part 3 – How to target in a post-cookie world

The future of targeting: Part 3 – How to target in a post-cookie world

The future of targeting: Part 3 – How to target in a post-cookie world

Read more
1322 883 Shai Luft
The evolution of OOH

The evolution of OOH

There is no denying that if you want a message noticed you…

Read more
1200 600 Shai Luft
Why DOOH is going to be important

Why DOOH is going to be important

If you haven't thought about Digital Out Of Home (also known as…

Read more
1200 600 Shai Luft
What about Geo-Location?

What about Geo-Location?

Geo-location enables advertisers to deliver strong, relevant communication that will helpfully inform…

Read more
1600 794 Shai Luft
Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

Like every new channel that gets the programmatic treatment, connected TV is…

Read more
1440 568 Shai Luft
SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.