Why DOOH is going to be important

Why DOOH is going to be important

If you haven’t thought about Digital Out Of Home (also known as Programmatic Out Of Home) yet, here’s some info to get you started.

OOH advertising is great, but how is it getting even greater?

Through programmatic media buying. Programmatic has been changing the way all digital marketing is planned and executed – it’s ‘The Big Bet’ in the industry. Out Of Home advertising is no exception. With the majority of OOH screens now being digital and the industry’s ability to use mobile movement data, effective integration of DOOH into your strategy and technical execution will make all the difference to your brand. Buying OOH programmatically is resolving challenges such as: – Inventory sold-out months in advance – Pressure on planning ahead – Navigating the multi-publisher landscape – Lack of audience targeting When integrating with a DSP effectively, the benefits of DOOH further include: Efficiency: What would have taken 3 months to plan and execute due to multiple moving parts, can be immediately activated through the platform. Higher Audience Targeting: With access to movement data, we can ensure you’re targeting the audiences most relevant to your brand and therefore minimise any wastage on your out of home media spend. Cross Channel Targeting: Reap the benefits of a full funnel strategy and incremental reach with the inclusion of DOOH in the media channel mix. Accurate Offline Attribution: When relevant, we can understand customer exposure to the media placements and close the loop with footfall attribution. Brand Building: Environmental impact and honing in on brand awareness goals. Learn more about how programmatic is paving the way for OOH and how Bench can help.
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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.