Bench’s Mike McGarry Presents to Entrepreneurs on Programmatic Marketing for SMEs

Bench’s Mike McGarry Presents to Entrepreneurs on Programmatic Marketing for SMEs

Mike McGarry, Senior Business Manager at Bench, recently presented at Fishburners for The Digital Marketing Connection to a group of entrepreneurs and aspiring small business owners on the topic:

“Why Programmatic Isn’t Just for the Big League – How You Can Step Up to the Plate and Hit Your Competition Out of the Park.”

Proving That Programmatic Is NOT Just for Corporate Players

Programmatic advertising is often seen as a strategy available only to larger businesses with sizeable marketing budgets to match. However, Mike turned this notion on its head and proved to the 90+ person-strong crowd that this is definitely not the case.

He explained the programmatic marketing 101s to the audience, which included the following:

  • What is programmatic advertising?
  • Who are you actually trying to target? Re-marketing best practices, custom audiences
  • Who shouldn’t you be targeting: excluding the wrong audiences
  • Leveraging your niche to find a greater audience using look-a-like algorithms
  • Safely leveraging your customer data using a hashing algorithm
  • Be wary of your obsession over numbers or you will optimise yourself out of the market
  • How to avoid ad fraud and bot traffic.
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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.