Bench partners with OIS to bring digital verification to OOH advertising

Bench partners with OIS to bring digital verification to OOH advertising

Bench Media, a leading digital advertising and programmatic solutions provider has partnered with OIS, the leaders in out-of-home (OOH) verification to bring trust and transparency to advertisers in the OOH sector. The partnership sees both companies coming together to solve the challenges currently faced by advertisers in verification of digital execution, tracking ad clutter and ensuring ads are served to the right geo-location through a pixel-based solution. Helping brands report when, where and how their OOH campaigns have been consumed by audiences in the real world.

Bench Media’s partnership with OIS enables advertisers to centralise programmatic digital-out-of-home (DOOH) alongside directly traded traditional and digital OOH campaign delivery data, which is a key step forward in third party measurement and verification. Through OIS’s pixel-based solution, advertisers can measure every single impression delivered on screens for programmatic DOOH campaigns in real-time, with trusted data that is purpose-built for the OOH industry, driving enhanced analytics and campaign optimisation for advertisers.

Sam Thompson, head of programmatic solutions & partnerships, Bench Media, commented,

Having tracked dozens of campaigns, we have been impressed by the increased transparency that the OIS platform provides over and above what DSPs currently provide. This gives us the ability to generate more granular delivery insights and steer optimisation strategies that ensure our clients campaigns run accurately to plan and with maximum effectiveness. OIS have been proactive and open to feedback to guide their roadmap on what further value they can drive for both advertisers and agencies. Based on this roadmap and current integration with a range of platforms and DSPs, we’re excited to be offering this partnership.

Bench Media recently ran a DOOH campaign with Cricket Australia to create awareness and drive ticket sales for the Big Bash League matches in Sydney, Melbourne, Brisbane and Adelaide. For this campaign, the OIS partnership enabled Bench to ensure that 100% of the Big Bash DOOH media plan was able to be tracked and verified. This meant that 100% of the activity was served on visible, undamaged, high-quality screens in the correct geo-locations whilst helping to generate awareness and ticket sales for the Big Bash League matches.

This campaign is an example and testament to Bench Media’s commitment to building trust , transparency and effective optimisation for their customers.

Read the full article which appeared on Mumbrella in June, 2022.


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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.