Behind the screen: Scaling the platform for Agency Groups

Behind the screen: Scaling the platform for Agency Groups

An agency group with multiple trading teams needs visibility of how each team is performing and how healthy their key accounts are. This is not an easy question to answer. 

Marketing heads spend hours chasing people for reports, merging spreadsheets and collating data each week to get a clear picture across their accounts. Even after all that, there is a high chance something got missed, despite all the effort.

So at the start of this year, we at Bench challenged ourselves to find a better solution for agency groups to have visibility and control across their trading teams. 

After a series of customer interviews, product design doodles and technical wizardry, we’ve launched Bench Platform for Groups. 

Organisation and Oversight

This new update enables a multi-level hierarchy to organise multiple agencies, advertisers and teams under a single agency group for better visibility and control. Now the Head of Digital can see the health of client accounts and performance of traders across all teams. Advertisers are organised under their agencies and each team can work with autonomy on their accounts.

The update also provides enhanced security with fine grained access management to control which advertisers and campaigns users have access to and whether they need access to briefing, trafficking or just reports. 

Advertisers’ campaign data is stored under the agency group right from when it is retrieved from DSPs to when it is reported back in Analytics, providing an additional layer of data privacy. These combined create a clear segregation for the agency group as their own secure island within the platform. 

What about brands running campaigns across multiple teams?

While we started with the needs of agency groups, we’ve found that brand advertisers working with multiple trading teams have similar needs, if they’re a franchise structure or multinational company. With Groups they can structure their teams, sub-brands and franchisees under the advertiser group and experience the same benefits around control and visibility across accounts and teams.

Rollout and Early Access

At the time of writing this, we have rolled out Groups to select early-stage customers. As we expand the roll out, we will continue to build more capabilities around agency groups and advertisers. So stay tuned.

Want to know more? We’d love to answer all your questions about the Bench platform and how it helps to power marketing teams.

 Talk to us today.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.