Digital Audience Targeting Using an Audience Mapping Framework
A cornerstone of modern media buying involves using innovative audience targeting methods.…
Read moreOmnichannel Advertising in 2018 [Part 2]
This blog is the second in our series that examines omnichannel marketing…
Read moreOmnichannel Marketing & Advertising in 2018 [Part 1]
This blog is the first in our series that examines omnichannel marketing…
Read moreAnnouncing Discovery – Your Intelligent Media Planner
Today, we’re excited to announce the official launch of Discovery, “Your Intelligent…
Read moreBench Wins Deloitte Technology Fast 500 Asia Pacific in 2017
Following Bench's recent Deloitte Australia Fast 50 win, we are proud to…
Read moreMedia Buying Agency vs In-House Team
Will Taking Programmatic In-House Turn Your Marketing Into a House of Cards?…
Read moreHow the Small ads.txt File Can Help Your Brand Win Big in Programmatic
This month the the ads.txt product aimed at solving a major programmatic…
Read moreBench’s Mike McGarry Presents to Entrepreneurs on Programmatic Marketing for SMEs
Mike McGarry, Senior Business Manager at Bench, recently presented at Fishburners for
Read more












