Announcing Discovery – Your Intelligent Media Planner

Announcing Discovery – Your Intelligent Media Planner

Today, we’re excited to announce the official launch of Discovery, “Your Intelligent Marketing Strategy Planning Assistant.”

Bench Discovery is a tool that is part of the Bench platform that helps you take the guesswork out of planning your cross-channel media campaigns using machine intelligence.

Bench Discovery Main Screen on Laptop

How Discovery Can Enhance Your Media Strategy

So, what is Discovery exactly and how can it help your 2018 media and marketing planning?

Through a series of specific questions, the app will gather the required inputs about your product or service and your market.

Among others, these inputs will include:

  • Your marketing and advertising objectives 
    This helps to establish the best paid marketing approach conversion goals for the stage of the buyer journey you’re targeting
  • Your product or service and its category 
    This helps to intelligently match your ads to the best media sources
  • Details around your audience personas 
    This is used to segment and tag your personas based on purchase intent using Bench’s audience mapping feature
  • Your overall marketing strategy 
    This allows for the creation of a multi-channel strategy that complements your existing marketing activities.

Machine Intelligence Meets Human Expertise

Discovery will then analyze your responses based on the millions of data points collected by the Bench platform over the years in order to provide custom insights.

With the help of machine intelligence, the data from your responses will be compared against the thousands of brand campaigns run on the platform to figure out the best media strategy for your brand.

Once your data has been run through Discovery’s machine intelligence-driven engine, the results will be handed over to a Bench strategist for further analysis.

Your strategist then analyzes the outputs and turns this into tailored insights in the form an actionable strategy report created specifically for your campaign.

Not Just a Templated Report – Talk to a Real Strategist

After receiving your report, you’ll have the opportunity to book an additional 20 minute strategy session to discuss the best way to plan your multi-channel media approach.

Our Bench strategist will be able to provide you with additional insights and information related to the Discovery insights report.

1280 720 Bench Media
Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.