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CASE STUDY

BizCover

BizCover boosts online quotes through seamless DOOH integration

Biz Cover

BizCover’s DOOH integration

BizCover is the rising star of the online insurance realm, with its innovative approach revolutionising the way small businesses secure their insurance coverage. They offer a seamless and expedited experience of comparing and purchasing business insurances.

25%

increase in the number of quotes

21%

 reduction in cost-per-quote

GOAL

Since 2017, BizCover has been on an unstoppable growth journey, partnering with Bench to compel online users to apply for insurance quotes through programmatic display.

APPROACH

Eager to propel their growth further, BizCover sought out lead generating opportunities that would help grow the brand and wouldn’t break the bank. Their agile nature led Bench to suggest a cost-effective solution: Digital Out-of-home (DOOH). Unlike traditional out-of-home advertising, DOOH provides the perfect blend of affordability, precise targeting, and comprehensive reporting. It allowed BizCover to make the best use of their budget, reaching a vast audience while maintaining pinpoint accuracy in terms of location and screen selection. With DOOH, BizCover‘s ads found their way to the ideal audience, capturing their attention and igniting curiosity. To amplify this effect, Bench seamlessly integrated DOOH with BizCover’s existing quote-generating campaign. By capturing the device IDs of the audience exposed to the DOOH ads, display ads were cleverly remarketed to them, enticing them to request a quote.

The outcome? When comparing the period that DOOH was live against the period where no DOOH was live, we observed a remarkable uplift in website traffic. This influx of interested visitors led to an impressive 25% increase in the number of quotes generated through this campaign, all while achieving a 21% reduction in cost-per-quote, demonstrating the impact brand awareness plays in driving acquisition-based outcomes. 

BizCover‘s strategic utilisation of DOOH has truly been a game-changer, propelling their growth and cementing their position as an industry trailblazer.

The Bench DOOH campaign allowed us not only to efficiently reach our target audience and build our brand but also improved the impact of our advertising and generated leads at a very efficient cost-per-acquisition. Thanks to Bench, we now have a winning combination that maximizes our advertising impact and drives meaningful results for our business.

Sharon Kenny
Head of Marketing

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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