This highly competitive Christmas season presents challenges for marketers around advertising media inventory availability which consequently impacts cut-through, awareness and sales. It’s important for retailers to strategise, plan and secure media early across multiple channels to ensure effective campaigns this Christmas.
- Where and when to invest your marketing dollars to maximise sales this holiday season.
- The importance of digital branding channels and how they can impact paid search campaigns.
- How and why to secure your media buys early – accessing the best contexts for your brands and products
- How to scale campaigns
- How Sheet Society uses a multi-channel strategy including audio, DOOH, video and display to drive customer acquisition and sales.