Key ad strategies to skyrocket sales this Christmas

Webinar recording

NORA Webinar: Key ad strategies to skyrocket sales this Christmas

This highly competitive Christmas season presents challenges for marketers around advertising media inventory availability which consequently impacts cut-through, awareness and sales. It’s important for retailers to strategise, plan and secure media early across multiple channels to ensure effective campaigns this Christmas.

Learnings/Takeaways:                                                                                                                                                                            

  1. Where and when to invest your marketing dollars to maximise sales this holiday season.
  2. The importance of digital branding channels and how they can impact paid search campaigns.
  3. How and why to secure your media buys early – accessing the best contexts for your brands and products 
  4. How to scale campaigns
  5. How Sheet Society uses a multi-channel strategy including audio, DOOH, video and display to drive customer acquisition and sales.

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1080 1080 Sebastian Diaz

Sebastian Diaz

Sebastian brings immersive digital advertising experience since 2017, with a focus on spearheading innovative media solutions for clients. With his finger firmly on the pulse, Sebastian is first in the know about industry growth and changes - from new customer solutions to market, to privacy, to technology and AI. He has previously led marketing campaign and strategy for leading Australian and global brands including News Corp, LG and Pointsbet. Sebastian holds a Bachelor of Business and Laws from UTS, with an honours in Economics and Econometrics.

All stories by : Sebastian Diaz
SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.