How retailers can implement effective strategic branding campaigns

Alongside search and social channels to increase customer acquisition and sales

How retailers can implement strategic branding campaigns – alongside search and social to increase customer acquisition and sales

Many retailers  see success with search and social campaigns, however for many of our customers this is increasingly proving  to not be enough for driving new customer acquisition and sales. Retail is highly competitive and while social strategies drive customer acquisition it’s become apparent that diversifying channels and adopting a full funnel approach to marketing, plays a key role in creating  cut through and gaining customer attention. Which in turn  results in greater, cost effective, customer acquisition volumes.

To increase customer acquisition and boost sales, retailers should adopt programmatic campaigns to:

  • Diversify into other channels – by using programmatic to test and optimise advertising through digital channels including BVOD, DOOH and pDOOH and to reimagine traditional channels online.
  • Find new audiences and in turn customers – Using Bench Media intelligence, partners and industry expertise, retailers can implement campaigns to find new audiences that convert (see Nuheara wireless earbuds case study that resulted in 517% increase in sales and Lyre’s Spirits case study that resulted in 30% increase in sales).
  • Buy media cost effectively across all channels – using data/targeting to buy media in real-time with less wastage.
  • Ensure flexibility in media channel buys to enable speedy response to real time results and increased agility and adaptivity to changing environments and business needs.
  • Maximize first party data – by using their customer and website data to inform all media buying.

Results Retailers can expect:

  • Scale effectively – by finding new audience segments and customers that convert through multi-channels.
  • Increase customer attention and consideration  through multiple channels and touch points. 
  • Grow their customer base by finding new audience segments that convert.
  • Uncover digital  branding channels that increase awareness and reach, and ultimately help to convert new customers without hitting points of diminishing returns. 
  • Gain the ability to adapt digital campaigns quickly and react to industry and economic changes.

Bench Media can measure the impact of brand channels on search and social for clients. Get in touch if you’d like to know more.

2560 1707 Shai Luft

Shai Luft

Shai Luft brings over 25 years of diverse marketing experience to the table, with a focus on fostering growth by leveraging data led marketing strategies. His journey began with roles in senior marketing positions within leading telecommunication companies including TPG, Optus, and Telstra, where he gained valuable insights and honed his strategic thinking. In 2012, Shai co-founded Bench, a digital agency that quickly gained recognition for its quality services. Serving a broad range of clients such as Epson, Nestle, and Panasonic, Bench became known for its digital expertise and global media buying capabilities.. Shai holds a Bachelor of Commerce degree from UNSW, with a specialization in Marketing and International Business.

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.