How retailers can implement effective strategic branding campaigns

Alongside search and social channels to increase customer acquisition and sales

How retailers can implement strategic branding campaigns – alongside search and social to increase customer acquisition and sales

Many retailers  see success with search and social campaigns, however for many of our customers this is increasingly proving  to not be enough for driving new customer acquisition and sales. Retail is highly competitive and while social strategies drive customer acquisition it’s become apparent that diversifying channels and adopting a full funnel approach to marketing, plays a key role in creating  cut through and gaining customer attention. Which in turn  results in greater, cost effective, customer acquisition volumes.

To increase customer acquisition and boost sales, retailers should adopt programmatic campaigns to:

  • Diversify into other channels – by using programmatic to test and optimise advertising through digital channels including BVOD, DOOH and pDOOH and to reimagine traditional channels online.
  • Find new audiences and in turn customers – Using Bench Media intelligence, partners and industry expertise, retailers can implement campaigns to find new audiences that convert (see Nuheara wireless earbuds case study that resulted in 517% increase in sales and Lyre’s Spirits case study that resulted in 30% increase in sales).
  • Buy media cost effectively across all channels – using data/targeting to buy media in real-time with less wastage.
  • Ensure flexibility in media channel buys to enable speedy response to real time results and increased agility and adaptivity to changing environments and business needs.
  • Maximize first party data – by using their customer and website data to inform all media buying.

Results Retailers can expect:

  • Scale effectively – by finding new audience segments and customers that convert through multi-channels.
  • Increase customer attention and consideration  through multiple channels and touch points. 
  • Grow their customer base by finding new audience segments that convert.
  • Uncover digital  branding channels that increase awareness and reach, and ultimately help to convert new customers without hitting points of diminishing returns. 
  • Gain the ability to adapt digital campaigns quickly and react to industry and economic changes.

Bench Media can measure the impact of brand channels on search and social for clients. Get in touch if you’d like to know more.

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Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.