Lyre’s programmatic advertising increases sales by 30%

Bench enabled non-alcoholic brand Lyre’s Spirits to expand the Australian brand internationally through expert programmatic advertising.

Always On full funnel programmatic strategy

Using expert skills and programmatic technology, Bench designed an always-on, full funnel programmatic advertising strategy including native video, image, standard display, instream and outstream videos for Lyre’s Spirits.

1.6M+
unique people reached
39M+
impressions
60,000
clicks to the website

Campaign Goal

To expand the brand internationally with a focus on Return On Advertising Spend (ROAS) and increasing the retargeting pool of audience.

How Bench achieved success

Lyre’s Spirit  identified five personas that would be interested in non-alcoholic spirits which included people interested in Health & Fitness, Parents, Foodies, Home improvement and Entertainment.

Using expert skills and programmatic technology, Bench designed an always-on, full funnel programmatic advertising strategy including native video, image, standard display, instream and outstream videos for Lyre’s Spirits. This captured audiences and drove purchases across ANZ, the US, Canada, U.K and Europe.

  • 1.6 million+ unique people reached
  • 39 million+ impressions & 60,000 clicks to the website
  • 30% increase in sales

The creatives included party planning ads which directed users to Lyre’s Spirits online party planner for a fuss-free shopping list based on consumers’ party logistics, free mixology lessons to those who placed orders, as well as gifting guides for Christmas.

Lyre’s Spirits was able to focus advertising efforts in specific venues, in NSW and VIC, ensuring maximised returns and reduced costs for Lyre’s Spirits through the highly geo-targeted nature of the campaign.

“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”

Ashleigh Murray, Global SVP eCommerce, Lyre’s Spirits.

 

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