We’re excited to share our latest collaboration with iconic Aussie brand nudie, alongside creative partner Circul8. The cheeky, wholesome new campaign starring Sophie Monk delivers laughs, wellness, and impact — and Bench Media has proudly led the full-service media strategy behind the scenes.
From street posters to targeted OOH and social media advertising, our strategy was built to engage Aussies at every step — just in time for a health boost before winter.
Here’s a link to the full story: https://roastbrief.us/
As shared in Roastbrief and across the media industry, this campaign highlights how integrated strategy and creative can drive real connection.
“Our media strategy focused on capturing attention where it counts — from fitness centres to social feeds,” said Nate Vella, Brand Strategy Lead at Bench Media.
We’re proud to continue supporting nudie with impactful, performance-driven media.
