Speeding up and scaling programmatic ad campaigns is easier thanks to newly developed technology from marketing solutions provider Bench, reducing campaign setup from an average of 30 days to just 30 minutes.
Bench Connect – a new marketing intelligence platform for brands and agencies – connects different platforms and data into one seamless dashboard for transparent and high performance marketing. With programmatic advertising technology often under fire for being in a black box with performance and ROI hard to verify, Bench Connect offers an automation-led solution to improve results and lift the industry reputation.
Programmatic media experts Gil Snir, Shai Luft and Ori Gold developed Bench Connect from a belief that automation could help solve the ad ‘murkiness’ and media inefficiencies that surround the industry’s reputation.
“We are transforming the way media is managed from siloed workflows to a fully integrated ecosystem, by unlocking a new and exciting breed of marketing intelligence,” says Bench CEO Ori Gold.*
By automating manual processes within programmatic media workflow, Bench Connect maps data from different platforms, visualises its performance and allows real time optimisation to speed up digital media management.
“Our aim is to help today’s busy digital marketers and advertisers save time and reap the rewards of more holistic and scalable ad management. You don’t solve the inefficiencies of our industry with analytics alone,” says Bench CEO Ori Gold.
Bench Connect removes the slow set up times and high implementation costs of confusing technology martech and adtech set ups offered by other marketing cloud providers.
Gold says efficiencies from Bench Connect will flow directly to brands and agencies’ bottom line and enable them to control media and transparency across the supply chain.
“Up to now, any offerings that promise to connect your media and teams in a seamless workflow could take years to implement, and often the project is left unfinished due to lack of team or technical resources,” he says.
“We are very excited about this launch, especially now with marketers under greater pressure than ever before to interpret data and make faster decisions. Most competing solutions are either too slow or simply rely on manual inputs for the system to work. Everything that we can automate, we do at speed and scale.”
The end-to-end campaign process on Bench Connect – from initiating the brief to launching a marketing campaign – takes only 30 minutes, significantly less than the average 30 days of traditional legacy models.
Bench Connect means Bench can attract a larger share of the US$350 billion digital advertising market and is planning for 800% revenue growth over FY22.
“We expect this number to more than double over the next five years, as the world moves further towards online transactions and realises the rapid growth of digital spending across Asia Pacific,” Gold concludes. “The time is now to say goodbye to legacy models of adtech and martech, and embrace smarter ways of transforming our industry globally.”
Major advertisers and agency groups who manage three or more ad platforms can now seamlessly connect into Bench Connect software across Asia Pacific. Bench’s platform-as-a-service model also integrates with more than 35 global media, data and technology platforms, creating zero friction without set up fees for advertisers and agencies.