Programmatic solutions provider Bench has announced the launch of Bench Connect, a marketing intelligence platform for brands and agencies, designed to speed up and scale end-to-end digital media planning, team management and analytics in record time. Bench Connect integrates agencies and advertisers’ existing ad platforms into one seamless dashboard, enabling unrivalled transparency, efficiencies and ROI.
Founded by programmatic media veterans Gil Snir, Shai Luft and Ori Gold, Bench Connect was established from a belief that technology and automation are the solutions to ad ‘murkiness’ and media inefficiencies that have plagued the industry for years.
By automating the manual processes that exist within programmatic media workflow, the Bench Connect platform enables data to be mapped from various platforms, visualised and actioned to speed up digital media management at an unprecedented rate. The end-to-end process on Bench Connect – from initiating the brief to launching a marketing campaign – takes only 30 minutes, significantly less than the industry average of 30 days of traditional legacy models of ad campaign management.
Read the entire article published in B&T.