Bring every part of your media strategy together
From strategy and planning through to buying, optimisation and measurement, Bench connects every part of your media investment to drive stronger business outcomes.
Bench Media, your media growth partner
Smarter media decisions start with a clear strategy
Bench develops integrated media strategies that connect your business goals, audience insights and investment decisions.
We look at the full customer journey to determine where media can have the greatest impact, how each channel should contribute and where your budget will work hardest. Our approach brings brand and performance media together rather than treating them as separate disciplines.
Our media strategy services include:
- Audience, market and competitor analysis
- Media audits and opportunity assessment
- Channel and investment planning
- Full-funnel campaign strategy
- Budget allocation and forecasting
- Measurement frameworks and success metrics
The result is a practical media roadmap that gives every channel a clear role and aligns your investment with meaningful business outcomes.
Integrated media planning and buying across every major channel
Bench is a full-service media agency that plans, buys and optimises paid media across digital, programmatic and above-the-line channels.
We connect brand-building and performance activity within one integrated plan, helping you reach the right audiences, create demand and convert it efficiently. Campaigns are continually monitored and optimised, with transparent reporting through Bench Connect giving you a clear view of performance and spend.
Our paid media channels include:
- Search Engine Marketing (SEM)
- Social Media Advertising
- Programmatic & Display Advertising
- Video Advertising (Online & TV)
- Cinema Advertising
- Audio Advertising (Podcasts & Radio)
- Native Content Discovery
- Out-of-Home & Billboards
From strategy and channel selection through to buying, activation and optimisation, we make every part of your media investment work together.
Turn evidence into better media decisions
Bench brings research, campaign data and independent measurement together to help brands understand their audiences, make smarter media decisions and prove what is working.
We use audience insight, market and competitor analysis, consumer profiling, first-party data and campaign learnings to establish a stronger foundation for strategy, planning and creative.
Our research and measurement capabilities include:
- Brand tracking
- Consumer profiling
- Market and competitor analysis
- Concept testing
- Measurement planning
- GA4 and owned analytics
- Platform reporting and Bench Connect
- Brand lift, attribution and incrementality studies
Every channel is given a clear role and a relevant measure of success. By combining platform and website data with independent research and your own first-party data, we provide a clearer view of performance and the evidence needed to invest with confidence.
“I encourage you to read Bench Media’s Report on AI’s effect of customer sentiment to better understand current and future customer attitudes and behaviours on AI”
“Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.”
“Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.”
“Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.”
“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”
“Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.”
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
Our SHIFT Planning Framework
SHIFT is how we move from opportunity to outcome, giving every campaign a clear path from research and strategy through to activation, optimisation and future planning.
Track results in real-time with our Bench Connect platform
Creating Breakthrough Results For Our Clients.
All clients. All industries. All channels.
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30-minute strategy session
