CASE STUDY
Tyro
Tyro, one of Australia’s fastest-growing fintechs, partnered with Bench to supercharge merchant acquisition and build brand dominance ahead of its ASX listing.
Tyro’s ground-breaking media campaign
Tyro is the rising force in Australia’s fintech landscape, transforming how small and medium businesses accept payments and manage cash flow. Ahead of its ASX debut, Tyro engaged Bench to scale category awareness and accelerate merchant acquisition via a unified media strategy across digital, audio, video, and social channels.
101%
increase in merchant acquisition
46%
growth in transaction value
GOAL
Before its ASX debut, Tyro had redefined business payments with reliable EFTPOS solutions and smart banking tools that simplified how merchants managed transactions. Its focus on innovation, trust, and customer experience made it the preferred partner for thousands of retailers seeking data-driven payment solutions to fuel growth and efficiency.
APPROACH
Knowing merchant acquisition was the linchpin to scaling, Tyro’s marketing team selected Bench to execute a full-funnel omni-channel campaign across all major media channels.
We designed a data-driven media strategy that layered messaging across audio, video, social, display and programmatic channels. Leveraging weekly optimisations and attribution modeling, creative assets were sequenced to guide prospective merchants from awareness to conversion.
The outcome? Over 12 months, Bench’s omni-channel campaign helped Tyro achieve a 101% increase in merchant acquisitions, with 46% growth in transaction value. This performance showcased the tangible impact of a data-led media strategy in achieving business scale.
In partnership with Bench, Tyro accelerated its growth trajectory and strengthened its position as a fintech leader, playing a critical role ahead of its successful ASX IPO.
Bench has built a reputation as an innovator in the programmatic space and as a fellow Sydney-born media tech company, we are excited to be working with the Bench team. Our mission at Tyro is to simplify payments and banking for our customers, and it’s clear Bench has developed its solutions with a similar mindset.
