Bench enabled share trading fintech Stake to more than double their app downloads by connecting digital out of home with the right audiences at the right time.
Using digital out of home and sophisticated data, Bench used lookalike audiences to identify high propensity locations for customer growth and targeted screens across CBD locations.
Fast-growing share trading app Stake is a share trading platform allows Australian investors access to the US stock market has ambitious plans to triple its growth.
Stake’s DOOH campaign ran in January 2021 across NSW and CBD locations to create brand awareness, drive new customers to Stake’s app and increase engagement through the sophisticated use of data
Bench and Stake used lookalike audiences to identify high propensity locations for customer growth and targeted screens where this audience was most likely to be visiting. Bench’s campaign management software enabled a single view of all digital channels which drove the campaign and audience insights whilst driving efficiencies around real-time optimisation
The campaign also saw over 1.1m impressions served across digital screens and over 38,000 anonymous device IDs were captured for cross-channel retargeting.
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
– Bryan Wilmot, Chief Marketing Officer