Bench Media's audience strategies drive untapped incremental sales for Samsonite

How Bench achieved success with Samsonite

Samsonite are the market leaders in the global lifestyle bag industry and are the world’s best-known and largest travel luggage company, providing their bags and suitcases for online and in store sale nationally.

With borders reopening in 2022, leading tourism data partner Tourist Tracka engaged Bench to develop digital strategies to drive incremental sales for Samsonite. The aim was to push high quality traffic to their ecommerce store through the use of scalable and accurate targeting. The focus was to target those currently in market to travel internationally, with a particular focus on travel to the USA and Europe.

The campaign goal:

Bench Media developed a digital campaign targeting in-market international travel audiences, lookalikes and retargeting to drive sales on the Samsonite website.

The programmatic solution:

• Lower funnel sales-focused campaign using display advertising.
• Leverage Bench’s data partnership with Tourist Tracka to target those in market to travel, including recent flight searchers and those who have made forward bookings in the next 12 months.
• Build Samsonite’s first party data asset by driving high quality traffic to site and re-engaging them via retargeting to purchase.

Bench Media developed a digital campaign targeting in-market international travel audiences, lookalikes and retargeting to drive sales on the Samsonite website.

Campaign milestones:

• Bench Media achieved a $31 cost-per-purchase on programmatic marketing activity through website purchases, an overachievement of 337% on estimated sales goals.
• 44% of our purchases were attributed directly to our partnership with data vendor Tourist Tracka, focusing on targeting an untapped and high-intent travel audience.
• We drove 44,100 engaged visitors to the Samsonite website, who we continued to re-engage throughout the campaign.