CASE STUDY

Samsonite

Through programmatic ingenuity and a partnership with data vendor Tourist Tracka, Bench Media drove Samsonite an exceptionally strong cost-per-sale across Samsonite’s luggage range.

Samsonite - Bench Media - Case Study

Samsonite’s luggage flew out of stores

Bench developed a digital campaign targeting in-market international travel audiences, lookalikes and retargeting to drive sales on the Samsonite website.

337%

Overachievement compared to estimated sale goal

366

Direct sales attributed to the campaign

44%

Of all purchases directly attributable to Tourist Tracka’s data

GOAL

Bench Media developed a digital campaign targeting in-market international travel audiences, lookalikes and retargeting to drive sales on the Samsonite website.

BACKGROUND

Samsonite are the market leaders in the global lifestyle bag industry and are the world’s best-known and largest travel luggage company, providing their bags and suitcases for online and in store sale nationally.

With borders reopening in 2022, leading tourism data partner Tourist Tracka engaged Bench to develop digital strategies to drive incremental sales for Samsonite. The aim was to push high quality traffic to their ecommerce store through the use of scalable and accurate targeting. The focus was to target those currently in market to travel internationally, with a particular focus on travel to the USA and Europe.

SOLUTION

  • Lower funnel sales-focused campaign using display advertising.
  • Leverage Bench’s data partnership with Tourist Tracka to target those in market to travel, including recent flight searchers and those who have made forward bookings in the next 12 months.
  • Build Samsonite’s first party data asset by driving high quality traffic to site and re-engaging them via retargeting to purchase.
  • Bench Media developed a digital campaign targeting in-market international travel audiences, lookalikes and retargeting to drive sales on the Samsonite website.

CAMPAIGN MILESTONES

  • Bench Media achieved a $31 cost-per-purchase on programmatic marketing activity through website purchases, an overachievement of 337% on estimated sales goals.
  • 44% of our purchases were attributed directly to our partnership with data vendor Tourist Tracka, focusing on targeting an untapped and high-intent travel audience.
  • We drove 44,100 engaged visitors to the Samsonite website, who we continued to re-engage throughout the campaign.
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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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