Bench developed a digital out-of-home campaign across Australia for Modibodi, which drove incremental sales across other marketing channels.
Bench developed a digital out-of-home campaign across Australia, which drove incremental sales on the Modibodi website.
Founded in 2013, Modibodi’s simple desire to develop leak-proof underwear has since evolved into a range of life-changing apparel. Modibodi’s audience has also diversified to include products for all people – breaking the mould of a homogenised, discreet industry.
Modibodi’s ability to challenge the status quo made them a perfect candidate to work with us at Bench Media on new, untested marketing territory – a digital out-of-home campaign.
Bench Media had developed a digital campaign to amplify Modibodi’s branding, but influence audiences to make a purchase on site. The goal was to test the impact of digital out-of-home, an awareness channel, on purchases across sales-influencing display and video channels.
Bench Media developed a campaign targeting females 25-45, people over 50 and fitness enthusiasts across digital out-of-home screens.