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CASE STUDY

20th Century Fox

Leading international film distributors, 20th Century Fox International, trialled new ad formats across social using video and display that self-optimised to drive movie ticket sales.

Bench Media - 20th Century Fox - Case Study

2.9 millions

video views driving movie ticket sales through innovative video strategy.

>70%

Overachieved video view goals

100

Top 100 R Movie & 9th All Time International Box Office (Horror)

Movie magic scaled for Alien: Covenant

The digital campaign focused on driving completed views for the video content, which served as both a promo tool and narrative extension for fans of the famous Alien movie franchise.

GOAL

The digital campaign focused on driving completed views for the video content, which served as both a promo tool and to extend the narrative for fans of this famous movie franchise.

ACHIEVING SUCCESS

Bench helped the APAC team from 20th Century Fox find the right audience types for R-rated sci-fi horror film lovers and devotees of the Alien franchise, resulting in 3million+ trailer views during the campaign.

PROGRAMMATIC SOLUTION

The programmatic strategy involved identifying the channels that had performed well for 20th Century Fox by market while exploring new ad formats and channels. Using the automation, optimisation and reporting capabilities of Bench Connect, we could run different channel mixes for each APAC geography to increase ROI.

The Bench Platform allowed 20th Century Fox to drill down into the performance data by country. Bench’s audience optimization engine allowed them to quickly figure out what creative and messaging worked best in each market. They were then able to optimize these in real-time in order to maximize their media spend.

Through Bench, we were able to trial new ad formats on Facebook successfully and to maximise engagement and ultimately awareness with one of our key audience demographics.

Efemena Okogba
Regional Media Director APAC

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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