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Sydney Airport Takes Off With Bench Media

  • Shai Luft
Sydney Airport Media Agency

Sydney Airport Takes Off With Bench Media

We’re excited to share our latest campaign for Sydney Airport, in partnership with search engine Kayak and creative agency Common Ventures. The campaign is all about the emotional power of travel – capturing those moments of anticipation, freedom, and excitement we all feel, from the moment we book to when we take to the skies.

Bench Media has proudly led the digitally focused media strategy utilising Netflix’s premium, full-screen ad environment and delivered sound-on video across JCDecaux’s XTrack TV network in the CBD and Eastern Suburbs. 

The campaign is live in Sydney across BVOD, SVOD and DOOH. 

 

The full story was featured in AdNews Australia and across a number of other media publications, highlighting how inspiring travel should be.

Bench’s Brand Strategy Lead, Nate Vella says “This campaign celebrates the emotional and physical lift-off that comes with travel. We set out to design a media experience that doesn’t just show the journey – it feels like the start of one, encouraging inspiration and immersion from the outset.”

Shane Hodges, General Manager Strategic Aviation Development at Sydney Airport, said: “This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey, Sydney Airport as Australia’s premier international gateway, plays a key role in making it all happen.”

The campaign is live in Sydney across BVOD, SVOD, DOOH, and High Impact Display over curated publishers for the remainder of 2025.

We’re proud to continue supporting Sydney Airport with impactful and effective digital media.

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Shai Luft

Shai brings over 25 years of marketing expertise, specialising in data-led strategies that drive business growth. His career began in senior marketing roles at leading telecommunications companies, including TPG, Optus, and Telstra, where he gained deep industry insights and refined his strategic approach. In 2012, Shai co-founded Bench Media, an independent media agency renowned for its innovative media planning and buying capabilities. He has since consulted for a diverse range of B2C and B2B brands and served as a board advisor to ASX-listed companies. Shai holds a Bachelor of Commerce from UNSW, with a double major in Marketing and International Business. He has a strong affinity for brands in the automotive, finance, and utilities sectors, where he applies his strategic acumen to deliver impactful marketing solutions.

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