Meet The Team: Interview with Harsita Ganda

A Q&A with Senior Performance Manager at Bench

Meet The Team: Harsita Ganda

Name:   Harsita Ganda

Title:   Senior Performance Manager

Tell us a bit about what you do at Bench day to day?
My day-to-day tasks at Bench centre around managing programmatic campaigns. This involves building campaigns within DSPs, optimizing the campaigns to deliver the best results for our client, analysing the data to provide insights and tracking the performance of these campaigns using Bench Connect. On a day to day basis, I also work on developing strategies for new campaigns and revising existing strategies to improve the performance of these campaigns for our clients.

What’s an exciting campaign you have worked on recently? Were there any challenges? How did you overcome them?
I recently ran a full-funnel campaign for a leading fintech, where the main goal was to drive in-app transactions for a share trading platform. We had a campaign running in ANZ to help drive awareness and consideration with the aim to have users convert. The challenge we faced was measuring the effectiveness of awareness channels such as online video, audio and BVOD on in-app conversions. We relied on a mobile measurement partner for measuring conversions and so being the last touch our visibility of channels running within the awareness layer was limited. We overcame this problem by looking at path to conversion reports from the DSP and matching conversion time stamps from these reports to reports generated from the mobile attribution partner. We were able to gather some amazing insight, such as which of the awareness channels achieved the most conversions and this help shape and change our current strategy.

What do you like most about working in the programmatic industry?
The programmatic landscape is always changing and evolving – there are new developments and updates every week. This makes my role challenging but also exciting as there is always something new to learn, troubleshoot and discover. For example, when new channels emerge such as DOOH, we’re the ones on the tools and we get the fun task of testing and exploring how this channel performs.

What do you love about working at Bench?
There’s a collaborative environment at Bench which makes it feel as if we are working towards one common goal. Our traders work closely with the Client Services team, to work on strategies for upcoming briefs, solve problems that may occur and provide recommendations to clients on how to improve their campaigns. We also work with the Product and Development team to brainstorm new ideas and provide feedback on Bench Connect with ways to continually improve the platform.

564 425 Bench Media
Shai Luft - Bench Media

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

Ori Gold - Bench Media

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.