CASE STUDY
Cook Islands
Cook Islands drives awareness, first party data builds and bookings through advanced digital advertising.
The campaigns saw over 71M impressions in 6 months targeting specific audience segments.
Bench developed a digital campaign targeting audiences using interest segments (luxury, family or tropical travel), lookalikes and retargeting to drive interest in travel to the Cook Islands.
49%
Increase in site traffic
10,950
Additional email subscribers
184%
Increased social engagement
BACKGROUND
The Cook Islands Tourism Corporation provides information on travel to the Cook Islands including places to stay, things to do, flights and travel information.
Once borders were reopened to specific countries, Cook Islands Tourism engaged Bench to develop digital strategies to increase awareness that the Cook Islands were open to tourists, drive engagement, site traffic and increase bookings, while also building a database of people interested in traveling to the Cook Islands for future communications (1st party data).
APPROACH
Bench developed a digital campaign targeting audiences using interest segments (luxury, family or tropical travel), lookalikes and retargeting to drive interest in travel to the Cook Islands.
- Awareness & engagement campaign using multichannel advertising across social, display and video.
- Subscription campaign to build first party data and collect emails of interested travelers for future communication, lookalike targeting retargeting.
- Booking campaigns to book flights direct with carriers including Jetstar and Air New Zealand.
Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.
