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ADK Connect launches Integrated Performance Platform with Bench

ADK inks multi-year partnership with Bench Connect to power programmatic campaigns for advertisers
  • Shai Luft

ADK Connect launches Integrated Performance Platform with Bench

Leading digital agency, ADK Connect, today unveils the launch of the agency’s new programmatic-focused Integrated Performance Platform (IPP) powered by Bench Connect, a data-driven marketing intelligence technology for brands and agencies.

The IPP is jointly designed to centralise the connection of all ad accounts for Ad Platforms and demand side platforms (DSPs) in one place. This enables advertisers to scale their campaigns across multiple platforms efficiently, while gaining complete control and transparency of all digital media channels and regional teams at the same time.

Kelvin Koo, the managing director of ADK Connect in Singapore, said that its Singapore office is fast becoming the programmatic hub for the region and IPP is centralizing all offices to extend on the ‘Locally Global’ ethos of ADK.

“The APAC market is ready for simplicity and transparent media practices. We require a holistic marketing intelligence platform that sits at the heart of our agency operation and that allows everyone including advertisers to see all their digital media in one place and make rapid decisions accordingly,” said Koo.

“We are excited to power ADK’s Integrated Performance Platform. This partnership represents a new breed of digital media management software purpose-built to rapidly connect ad platforms. ADK has made a clear step ahead to automate all ad platforms and DSPs in one place,” said Bench CEO, Ori Gold. “We view this as an incredibly important partnership for ADK and the broader region, as it means advertisers can receive a truly integrated and transparent view of their media, creative and data, on one screen. We are excited to support the evolution of ADK’s digital media capabilities.”

 

Read the full article which appeared on the Abodo Magazine website October, 2021

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Shai Luft

Shai Luft brings over 25 years of diverse marketing experience to the table, with a focus on fostering growth by leveraging data led marketing strategies. His journey began with roles in senior marketing positions within leading telecommunication companies including TPG, Optus, and Telstra, where he gained valuable insights and honed his strategic thinking. In 2012, Shai co-founded Bench, a digital agency that quickly gained recognition for its quality services. Serving a broad range of clients such as Epson, Nestle, and Panasonic, Bench became known for its digital expertise and global media buying capabilities. Shai holds a Bachelor of Commerce degree from UNSW, with a specialisation in Marketing and International Business.

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