Experts in ROI-driven paid media strategies
Bench Media specialises in creating data-driven media campaigns that deliver optimal results across all media channels
At Bench Media, we help brands turn media investment into marketing outcomes. Whether you’re scaling fast or optimising mature campaigns, we design and execute paid media strategies with one goal in mind: measurable, profitable growth.
We specialise in working with companies where transparency, efficiency and performance matter most. With a certified, ANZ-based team and access to world-class platforms, we act as an extension of your team bringing clarity to complexity and accountability to every dollar spent.
OUR PAID MEDIA CHANNELS
We take a truly integrated approach, planning and buying across digital and traditional media to help your brand connect with the right audiences, at the right time, in the right place.
Out-of-Home & Billboards
Reach consumers where they live, move and shop. We combine first-party data, postcode-level socio-demographic insights and retail proximity to select the most effective screen placements.
Video Advertising (Online, TV, Cinema)
Whether it’s connected TV, short-form social video or cinema pre-roll, we use video to drive awareness, storytelling and top-of-funnel scale across premium environments.
Display Advertising
Deliver rich-media, responsive or branded takeovers that balance awareness and performance. Our dynamic display creatives adapt to device, audience and context for maximum effectiveness.
Audio Advertising (Podcasts & Radio)
Target listeners during moments of attention. We plan unskippable, high-engagement audio across Spotify, iHeart, and premium podcast networks.
Social Media Advertising
Leverage strong targeting capabilities with visually engaging ad formats in a setting that builds relevance through audience-first creative and media across Meta, LinkedIn, TikTok, X, Pinterest and more. Strong brand alignment meets sharp performance metrics.
Search Engine Marketing (SEM)
Capture intent with keyword-led campaigns. Our SEM strategy balances conquesting, branded terms, and high-converting long-tail queries to drive ROI.
Native Content Discovery
Reach curious, lean-in audiences through non-disruptive, embedded placements across open web publishers
Commerce & Retail Media
Own the digital shelf and reach consumers close to purchase. Whether you’re in Woolworths, Coles, Amazon or your own DTC storefront, we help brands win across the retail media landscape.
Why BRANDS CHOOSE Bench Media?
We’re not just planners and buyers – we’re your growth partner.
Here’s what sets us apart:
- Strategic Advisory: Insight-led channel selection and attribution planning
- Certified Performance Team: Specialists across Google Ads, Meta, DV360, The Trade Desk, Vistar and more
- Transparency at Every Step: Live dashboards, cost breakdowns, and data you own
- National & Local Market Experience: We understand what moves customers in Sydney, Melbourne, Brisbane and beyond
- Custom Solutions, Not Cookie-Cutter: Bespoke activation plans tailored to your business structure, product mix and sales cycle
Bench Media is Australia’s leading independent performance media partner for ambitious brands. We specialise in delivering data-backed, ROI-focused media solutions that help marketing leaders drive measurable growth across awareness, engagement and revenue.
With an ANZ-based team of certified experts, we act as an extension of your internal marketing function. Whether you’re scaling campaigns nationally or refining omnichannel strategy, we bring clear reporting, real-time visibility, and transparent performance accountability to every brief.
Our team holds certifications across the platforms that matter most including The Trade Desk, DV360, Google Ads, Meta Blueprint, Vistar, Playground XYZ, and Google Campaign Manager. We combine technology, market expertise, and creativity to craft campaigns that outperform benchmarks and exceed boardroom expectations.
At Bench, client success isn’t a metric — it’s our mission.
Our Team’s certifications
What our clients say about us
“Working with the Bench team has been great leveraging their strategic thinking and exceptional campaign execution. The Bench team has created the right full-funnel strategy that aligns with our business objectives. Working through both brand and tactical campaigns have highlighted true capability and 360 degree understanding of our category. Service levels have been exceptional as the team provides solutions to even the smallest of requests. The planning stages and onboarding process has been seamless. Thank you Team Bench.”
“Bench used data partners to create niche audience segments for us and delivered multichannel digital advertising which resulted in over 1,200 form completions.”
“Our partnership with Bench has been extremely successful – they were able to turn campaigns on extremely quickly and achieve huge engagement across all digital advertising. Targeting audiences across different channels has helped us accomplish huge social engagement , while adding 11,000 subscribers to our database, which we are thrilled with.”
“As a leading Australian non-alcoholic spirits brand, Bench’s technology and expert services helped us build awareness for Lyre’s Spirits among our target audiences internationally and drive traffic to our website. Through targeting, we wanted to reach personas that would be most interested in non-alcoholic spirits during the festive season, and the Bench team have delivered outstanding results for us. We look forward to partnering with them again as we roll out more global campaigns in the future.”
“Nuheara needed to layer a more robust demand generation advertising solution over our digital marketing, and we wanted to do it efficiently and programmatically.”
“Out of Home (DOOH) is one of those cultural mediums which can rapidly scale awareness and build fame simultaneously. Programmatic DOOH is reshaping its capability from broadcast-only to enable more sophisticated targeting strategies and connected audience approaches. It’s exciting to be experimenting with projects that will take the channel to a new level.”
