Media Solutions for Retail Success
Bench Media provides tailored Commerce & Retail Media strategies that seamlessly integrate online and offline activities, offering clarity and insights to maximise returns on media investments.
What is Commerce & Retail Media?
Commerce & Retail Media creates a seamless shopping experience for customers by merging data, media, and technology. It holistically optimises customer journeys, considering all points of sales of a brand, including:
eCommerce sites
If you are selling your products online directly to consumers through your own eCommerce website
Online Marketplaces
If you are selling your products via online platforms such eBay or Amazon (via FBA or FBM)
Brick-and-mortar stores
If you are stocking your products in physical locations such as Coles, Woolworths or your own store(s)
Why Bench Commerce & Retail Media?
Navigating the complex ecosystem of Commerce & Retail Media requires expert guidance. With unparalleled access to over 50 Commerce & Retail Media providers, Bench Media designs tailored strategies that align with your brand’s products, goals, and unique needs.
With multiple touch points across online and offline media, it is often challenging to precisely pinpoint what’s working within a campaign. Bench Media simplifies this by providing consolidated reporting, giving you clear visibility and actionable insights to continually optimise your media investments.
Commerce & Retail Media channels
Digital Out-of-home (DOOH)
Stay top-of-mind at crucial buying moments by displaying ads in retail locations, close to points of purchase
(Social) Product Catalogues
Use your eCommerce website to build live catalogues and deliver highly personalised ads via Social, Search, and Display
Dynamic Display Ads
Combine your eCommerce feed with consumers’ past browsing behaviours for highly targeted ads tailored to each individual’s customer journey
Google Shopping
Match high-intent search queries with your eCommerce feed to display your products to interested customers. Pay only when they click
Influencer marketing
Partner with social influencers whose audience aligns with your brand, leveraging their reach and credibility. Repurpose influencer content across your social campaigns
High-impact Display
Take over mobile and desktop screens on high-quality websites and apps through eye-catching and hard-to-miss creative
SMS Marketing
Achieve close engagement with direct response text messages, driving actions 20% more effectively than email marketing
Shoppable BVOD
Advertise within broadcast video on demand (BVOD), using interactive features like QR codes to direct viewers to your eCommerce site
Commerce & Retail Media measurements
Closed-loop attribution
Leverage Coles’ first-party data to track in-store campaign performance and link ads to lift in product sales
Media Lift
Gain insights into shopping behaviours across major retailers like Priceline, 7-Eleven, and IGA. Compare sales uplift between ad-exposed and non-exposed audiences
Brand Lift Studies
Measure the impact of your ads on key brand metrics like brand awareness, ad recall, product consideration, purchase intent, and favourability
Footfall lift into store
Use mobile tracking technology to monitor the physical movement of ad-exposed customers into stores where your products are sold
Case study
nudie squeezed the day with nothing but nude fruit campaign
nudie launches an attention-grabbing campaign promoting their nothing but 100 percent fruit range.
To capitalise on nudie’s creative showing a range of pixelated fruits paired with “so nude” headlines, Bench activated a highly targeted campaign through Meta, TikTok and Digital-out-of-home nationwide with the aim of achieving optimal exposure to nudie’s target audience.
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Frequently asked questions
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