Thousands of Audience Segments now at your fingertips
Critical to the success of any marketing campaign, our latest platform upgrade, Audience Gallery allows you to specifically target your audience not simply by age-break and gender, but by interests and behaviours, activities and viewpoints.
Defining your target market is the known foundation of any successful marketing campaign. Honing in on that focus and identifying common behaviours and characteristics are key to broadening reach and message. But whilst our thinking and communication has moved far beyond the days of ‘housewives with kids 25-44’, technology has been rather slow to catch up. That is, until now. Bench’s enhanced Audience Gallery feature combines accessibility with connectivity, which means that your campaigns are set to work harder than ever before.
Audience Gallery
Bench partners will already be very familiar with the extensive planning tools available online and selecting a campaign target audience presents nothing new. But the change that you will notice is a vast array of new available segmentations. These new and highly targeted categories are taken from multiple providers, sources which are regularly updated and refined as additional data becomes available. Whilst internally at Bench these audiences have always been accessible, we have recognised that an improved user-interface will enhance effectiveness and outcomes by prompting closer team collaboration and connectivity as the campaign progresses.
Audience Gallery user interface
Fine-tuning your target audience
Critical to the success of any marketing campaign, Audience Gallery allows you to specifically target your audience not simply by age-break and gender, but by interests and behaviours, activities and viewpoints. This tool also indicates every detail of each audience segment selected within a particular campaign as well as the position in the marketing funnel, which then helps facilitate any targeting changes mid-campaign and allows opportunities for re-strategising in real time. With considerably improved usability it provides a tangible means of encouraging people-led communication. Clients have the ability to experiment with audience changes and strategies, triggering communication with Bench as the campaign gatekeepers – there to advise, guide and implement.
Usability
Easily accessible through the user interface, Audience Gallery forms an integral part of your campaign setup. It will allow you to select specific creative copy against particular audiences, as well as allocating specific copy by device. Audience Gallery will highlight within your campaign what is working well and what less so. Bench’s stack agnostic approach enables users to access thousands of new audience segments from multiple providers, all designed and formatted to meet highly targeted categories. Importantly, Audience Gallery is unique to Bench in that these groups have been made easily accessible and available to users, rather than retained beyond reach.
What else do I need to know?
In encouraging team communications, Audience Gallery reinforces the enduring Bench philosophy of great technology powered by great people. Available in July, this improved functionality gives our customers access to our relationships and data sources by facilitating an open and honest trading relationship that continually works towards the highest possible campaign deliverables.
Contact us at [email protected] if you want more to stay in the loop with this feature upgrade.
Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.
Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.
Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.
Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.
