Recently at Wooloomooloo’s boutique, Ovolo, we held the first leg of the Disrupting Digital Media tour, and saw a group of media’s best industry thought leaders gather to discuss the ever-changing nature of our digital ecosystem.
The seminar, which then rolled out in Melbourne a short time after, featured Bench’s very own Gil Snir and dataxu’s James Sampson. They individually addressed the impact of digital advances upon both media and consumers alike, and the constraints that have arisen as a result. Each speaker presented opportunities and innovations to not simply overcome the challenges ahead but to use them to advantage. An interactive live media panel followed with:
Mediahub MD, Andrew Livingston
IAB CEO, Gai Le Roy
LiveRamp Head Sales, Natalya Pollard
all taking questions from the floor.
First to hit the metaphorical dance floor was Gil Snir opening with an alternative approach to engagement via difficulty and obstacle. Gil’s presentation ‘Our Beautiful Constraints‘ references the well-known business book that examines our responses to limitations and how we can challenge and convert these into opportunities and pathways.
Gil discussed at length three differing ways that media has become constrained. Firstly, he examined the role of identity and the road bumps ahead when chasing an audience segment with fragmented media habits. Secondly, Gil considered location-based constraints and the benefits of geo-targeting. Lastly he addressed the issues associated with time management, the power of disruption and how Bench successfully manages this complex landscape by offering technology-based solutions.
Following on from Gil, dataxu’s James Sampson explained How Technology is Changing TV.He succinctly addressed the difficulties of reaching those elusive audiences in the face of declining linear TV viewing figures, with revenues predicted negatively for the first time since 2009. James juxtaposed the consumer and advertising standpoint contrasting the perceived customer benefits of immediate connectivity across multiple devices, with the marketing challenge of achieving linear and targeted communication within a fragmented market. James highlighted the role technology plays in effectively reaching target audiences whilst monitoring live results, allowing marketers to optimise and manage the customer journey.
Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.
Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.
Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.
Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.