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Review of Emerging Programmatic Channels Workshop

  • Shai Luft

Review of Emerging Programmatic Channels Workshop

Last week, Sam Thompson, Bench’s Media Innovations Lead, held a hands-on workshop, which was attended by some of Sydney’s leading marketers. The workshop was based on our webinar, “The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation.”

 

View the Workshop Slides

In the workshop, Sam covered several interesting topics while Bench’s media and performance teams provided practical advice on how to apply this in campaigns:

  • Programmatic Evolution
  • Defining Emerging Channels
  • Evaluating the Channels
  • What are the Channels?

You can check out the full presentation on SlideShare:

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Shai Luft

Shai brings over 25 years of marketing expertise, specialising in data-led strategies that drive business growth. His career began in senior marketing roles at leading telecommunications companies, including TPG, Optus, and Telstra, where he gained deep industry insights and refined his strategic approach. In 2012, Shai co-founded Bench Media, an independent media agency renowned for its innovative media planning and buying capabilities. He has since consulted for a diverse range of B2C and B2B brands and served as a board advisor to ASX-listed companies. Shai holds a Bachelor of Commerce from UNSW, with a double major in Marketing and International Business. He has a strong affinity for brands in the automotive, finance, and utilities sectors, where he applies his strategic acumen to deliver impactful marketing solutions.

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