Review of Emerging Programmatic Channels Workshop

Last week, Sam Thompson, Bench’s Media Innovations Lead, held a hands-on workshop, which was attended by some of Sydney’s leading marketers. The workshop was based on our webinar, “The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation.”

Sam Thompson Delivers Emerging Channels Workshop | Bench

View the Workshop Slides

In the workshop, Sam covered several interesting topics while Bench’s media and performance teams provided practical advice on how to apply this in campaigns:

  • Programmatic Evolution
  • Defining Emerging Channels
  • Evaluating the Channels
  • What are the Channels?

You can check out the full presentation on SlideShare: