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Facebook And LinkedIn Ad Specs & Size Guidelines 2017 / 2018

  • Shai Luft

Facebook And LinkedIn Ad Specs & Size Guidelines 2017 / 2018

We’ve assembled these ad specs for Facebook and LinkedIn to help you get the image sizes and ad copy right when producing creative for these two platforms.

The ad guidelines and examples have been combined for these two social platforms into one guide as several of their ad types have similar specifications.

Facebook Ad Specs

You’ll find Facebook ad guidelines for the following ad types and formats (in order of appearance):

  • Facebook Standard newsfeed ad
  • Facebook Carousel ad
  • Facebook Lead ad (including carousel)
  • Facebook Lead form
  • Facebook App install ad (including carousel)
  • Facebook Likes ad
  • Facebook Canvas ad

LinkedIn Ad Specs

You’ll find the following ad specs for LinkedIn (in order of appearance):

  • LinkedIn Standard newsfeed ad
  • LinkedIn Lead ad
  • LinkedIn Lead form

The Combined Specifications Guide

Facebook LinkedIn Ad Specs & Size Guidelines 2017 2018

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Shai Luft

Shai brings over 25 years of marketing expertise, specialising in data-led strategies that drive business growth. His career began in senior marketing roles at leading telecommunications companies, including TPG, Optus, and Telstra, where he gained deep industry insights and refined his strategic approach. In 2012, Shai co-founded Bench Media, an independent media agency renowned for its innovative media planning and buying capabilities. He has since consulted for a diverse range of B2C and B2B brands and served as a board advisor to ASX-listed companies. Shai holds a Bachelor of Commerce from UNSW, with a double major in Marketing and International Business. He has a strong affinity for brands in the automotive, finance, and utilities sectors, where he applies his strategic acumen to deliver impactful marketing solutions.

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SHAI LUFT - CHIEF OPERATING OFFICER Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies

Chief Operating Officer

Shai Luft

Meet Shai Luft, a senior marketing executive with a proven track record of delivering results for Australia’s largest ASX200-listed companies. Despite his success, Shai was frustrated by the amount of red tape and bureaucracy that held back marketing innovation. That’s why he co-founded Bench in 2012. As the driving force behind Bench’s operations, Shai is committed to empower marketers with the agility and control they need to achieve their best results.

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ORI GOLD - CHIEF EXECUTIVE OFFICER An ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape.

Chief Executive Officer

Ori Gold

Meet Ori Gold, an ad tech and martech expert. Driven by the frustration of everyday marketers facing a lack of control and accessibility, Ori co-founded Bench in 2012 to revolutionise the digital advertising landscape. Heading the talented and forward-thinking team at Bench, Ori is the driving force behind the company’s strategic and product vision. Thanks to Ori’s leadership, Bench has become one of the most respected and successful digital agencies in Australia.

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GENERAL MANAGER LIAM GARRATT Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry.

General Manager

Liam Garratt

Meet Liam Garratt, the creative mind behind Bench’s top-notch products and services. With a career in digital media spanning over a decade, Liam has made a name for himself as a leader in the industry. He got his start in 2011 working for UK-based programmatic platform Crimtan, where he played a key role in launching the company’s Australian office. In 2017, Liam brought his expertise to Bench, where he now leads the Product & Services functions. Liam is passionate about delivering only the highest quality products and services to Bench’s clients. His commitment to excellence is the foundation of Bench’s stellar reputation.

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VP OF GROWTH ANTHONY FARGEOT Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia.

VP of Growth

Anthony Fargeot

Meet Anthony Fargeot, the pioneer behind Bench’s growth and success. Joining Bench in its infancy in 2013, Anthony’s experience with high-growth start-ups gave him the skills to help Bench become one of the most successful digital agencies in Australia. As Head of Client Services and then Director of Operations, Anthony led Bench through its highest growth period. Today, as VP of Growth, Anthony uses his creative thinking and strategic insights to always look for new and innovative ways to help Bench stay ahead of the curve in a rapidly changing digital landscape.

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